19
Nov
Engagement: Connecting Your Brand to Buyers
Engagement: How to create a love affair between your brand and buyers.
15
Nov
Most Marketing is a Bunch of BS
Adobe’s “The State of Online Advertising” research paper (created by research firm Edelman Berland) tags online advertising as bullshit and makes a case for why content marketing is more effective.
05
Nov
The Power of Influencers: Rockets Don’t Fly Themselves
Discover and learn how to apply the “elevation principle.” The formula works to propel your business when “you shine the spotlight on other people.”
26
Oct
A Big Fat Content Marketing Circus [Podcast]
Presenting a program is about content coming in the form of a live bicycling event from one of America’s great breweries, New Belgium, makers of Fat Tire Amber Ale.
20
Oct
Free Webinar: Magnetic Content—Strategies to Transform Your Website Into a Customer Attraction Force Field.
Join me this coming Thursday, October 25 at 10:30 Pacific to learn how to transform your website into a customer attraction force field.
11
Oct
Does Your Marketing Copywriter Shake It Up?
When you turn some people off, you turn some people on. So you need your copywriter to dance and your content to rock and roll. Here’s the secret, hound dog.
04
Oct
Do You Have the Skills to Cut It in Content Marketing?
In the content marketing realm, you create treasure or trash. Here, I offer thoughts on what it takes to create the best content.
29
Sep
Free Webinar: The Value of Content on Today’s Web
Let’s talk on Tuesday. I’m excited to announce I’ll be joining a small panel of content marketing experts for a fun, informative, and interactive webinar this coming Tuesday, October 2. The webinar is free and open to all. Register here, now. Here’s a preview of some of the things we’ll be talking about. My 2-cents…
27
Sep
How Do You Continue to Generate Useful Content?
By actively listening (observing) the interactions taking place, you gain the insights needed to create relevant content and spark conversation. Your goal is to engage the audience, join the conversation, and ultimately, earn a larger media footprint and join the ranks of industry influencer.
17
Sep
Content Marketing Pros Have Flawsome Sex with Chickens
Crazy new words, but sane concepts from Content Marketing World.