12
Aug
How to Create and Use Welcome Emails [Content Jam Episode 34]
In this episode, Barry and Andy discuss the benefits of creating welcome email and ways to put them to use for your brand.
30
Jul
Digital Marketing FAQs (and Easy-to-Understand Answers)
Here’s what I’ve done to create a page featuring digital marketing FAQs… I’ve racked my brain to list questions I’m asked by clients, on podcasts, etc. I’ve selected the questions I believe I can answer and scoured other posts featuring common questions about digital marketing. I’ve answered each mostly based on my experience and insights…
27
Jul
How Ecommerce Brands Maximize Mobile Sales
An interesting thing about mobile commerce is the large gap between time spent on mobile vs. money spent. TechCrunch claims US consumers now spend 5 hours a day on their mobile devices. You read that right: five! But now I’m compelled to introduce this data from comScore. It reveals a massive 49% gap between share…
11
Jun
The (Sarcastic) Guide to Publishing a Boring Blog
Marketers everywhere relentlessly publish advice on how to create exciting blogs. Why? Research indicates the vast majority of blogs are boring. Clearly there’s an immense demand for boring blogs. I say give the people what they want. Here are ten tips I genuinely believe will help you successfully blend in with the millions of tedious and…
04
Jun
Employee Advocacy Best Practices for Bigger, Better, Smarter Social Media
I’m going to assume you care about social media. Even if you haven’t yet mastered it, you care about its immense potential as a means to connect with prospects, customers, partners, and potential employees. So you school yourself on the do’s and don’ts of social media marketing. In doing so, there’s no doubt you’ve…
19
Apr
AEIOU: Five Powerful Social Media Engagement Ideas and Awesome Examples
The word “engagement” gets thrown around a lot in social media, but few brands actually know how to achieve it. Brands might pursue the low-effort game of tweeting, ‘gramming, feeding Facebook, and Linkedin-ing updates about products, services, and educational content, but see little engagement. Engagement just isn’t easy to produce. You have to be,…
01
Apr
Are You Leveraging LinkedIn? [Content Matters Episode 33]
In this edition of Content Matters, Barry and Andy pour forth every tip they can come up with for leveraging LinkedIn in a span of less than 30 minutes.
27
Feb
Augmented Reality Brings Physical Products into the Buyer’s World
Winners on the fiercely competitive ecommerce battleground must seize every strategy feasible to gain an upper hand. In a recent guest post on Kissmetrics, I presented 32 ideas to boost ecommerce engagement and sales. As it turns out, I left out one very big idea that’s perfect for a variety of ecommerce brands: augmented…
18
Feb
Storytelling: How Much Does It Really Matter? [Content Matters Episode 32]
Is it vital to approach blogging as storytelling? Andy and Barry look at both sides of this interesting argument in this edition of Content Matters.
05
Feb
The Content Marketing Lie Detector: It’s Time to Turn It On
Clients, marketing service providers, I need to talk to you both. First, clients, marketing directors and such, a word with you please… An immense population of marketers (or those that pretend to be) are peddling falsities. A little lie detection may prevent you from parting with dollars you’ll later want back. And now, marketers…