Including: 46 Expert Tips for Creating Addictive Content – INFOGRAPHIC Content worth creating is content that converts. Simple, eh? “Businesses can’t afford to waste time and resources on content that doesn’t achieve its marketing goals,” writes Sara McGuire, at Venngage, a company I’ve been collaborating with recently. She continues… “In order for your content…
What do you get when you cross a strategic blogger with a popular blog? You get a larger audience. It’s called guest blogging. Listen to two serious advocates of guest blogging share the secrets of how it works. Both have landed many meaningful gigs on the biggest and best blogs in marketing. Both now operate…
This “SEO blog post checklist” gives you: 21 tips, organized in three lists, to cover: 5 ways to optimize a blog post for SEO 10 tactics to help engage readers and realize greater success with social media 6 elements that will embellish your blog posts and inspire readers to spend more time on your site By applying…
Do you know what types of branded content to create? An overwhelming percentage of companies now do some form of content marketing. We know this from the annual research that Content Marketing Institute, MarketingProfs, and their partners conduct for both B2B and B2C, and present annually as Benchmarks, Budgets, and Trends. Companies are pursuing content marketing more…
Reports don’t affect don’t affect your marketing. Actions do. You can search far and wide, but you’re unlikely to find a marketer who’s more plugged into the power of web analytics than my podcasting partner, Andy Crestodina. At marketing conferences across the country, Andy’s sessions on understanding and applying your web analytics to optimize the…
I’ve been sharpening my copywriting skills as a pro for nearly 30 years. How’s it done? Much like any art, or any craft, perpetual improvement calls for: Studying how the best do what they do Practicing Developing your own style and work habits I’m going to share with you many of the lessons…
Why is everyone talking about visual marketing? Are marketers buzzing about visual marketing as often as they are because it’s new? Because the number one learning style is visual-based? Or because a major breakthrough has recently occurred in visual marketing? No. No. And no. Visual marketing is a hot topic because it has, is, and…
Your customers want to see what you’ve got. Not just what you sell, but who you are, how you think, what advice you have to lend. In other words, they want video. If you’re a small business marketer, you might think video is out of bounds. It’s not. Video is perfectly doable for any size…
Want to launch your content into the stratosphere? The most shareable and link-worthy content you can create is original research. The insights you uncover can result in one-of-a-kind content that delivers incomparable success in search and social media. Discussing this strategy made for a fun 21-minute conversation in this, our first Content Matters program of…
Epic content. Meaningful content. Revenue-generating content. You read about how to do better marketing day and night. You get it. Earning an A in digital marketing demands creating effective content. The best of the best do it consistently. You? Did you get an F this year? Fuuughh! You got a D? Damn. Wait. You…