The Point

Oct

Digital Marketing Failure: Why the Glass is Half Empty

Barry Feldman: October 15, 2016 | Content marketing, Marketing strategy, Writing | 4 Comments »
digital-marketing-failure-1

Creating content is a huge part of your digital marketing, yet most of it’s a waste of time. Ouch. Why? Did you catch the “Content, Shares and Links” study from Buzzsumo and Moz? It examined 1-million blog posts. Two alarming findings include: Over 50% of posts earned 2 or less Facebook interactions Over 75% achieved more »

Read more

Oct

What to Put on Your Homepage [Content Matters Episode 18]

Barry Feldman: October 10, 2016 | Podcasts: Content Matters, Web-based marketing | No Comments »
Content Matters podcast

What content should you put on your homepage? Perhaps it’s not so obvious. If the process of planning your homepage seems a bit overwhelming, this episode of Content Matters is for you. Andy and Barry offer a thorough list of ideas for your homepage and talk you through handling the elements from top to bottom. 

Read more

Sep

SEO 2017: User Experience Optimization is What Matters Most [The Poodle Update]

Barry Feldman: September 23, 2016 | Search/SEO | 8 Comments »
SEO 2017 - Poodle

I’m going to scope out my take on SEO 2017. Take it for what it’s worth. See, I don’t know what most SEO experts know. I’m a different kind of search engine optimization expert. I’m a reluctant SEO expert I never used the term “SEO” to describe my services or myself. I never liked the more »

Read more

Sep

Finding Topics for Your Blog and Content [Content Matters Episode 17]

Content Matters episode-17

In the course of the episode, Andy explains, “Whatever people want to know—that’s what you need to publish.” It might not be immediately obvious to you what your audience wants to know, but after listening to this episode you’ll have a complete bag of tricks for finding the ideal content for your blog and website. more »

Read more

Aug

The Business Blogging Plan: 50 Best Practices

Barry Feldman: August 31, 2016 | Blogging, Content marketing, Writing | 8 Comments »

I must admit: I’m a latecomer to business blogging. I joined the party in 2011 and got off to a rocky start. Nearly all bloggers do. Five years later, I know what works. I’m working the strategies to great effect—on my website, for a long list of top marketing blogs, and for many clients. And more »

Read more

Aug

The Ingredients of Great Written Content [Content Matters Episode 16]

Great Written Content Content Matters

If your written content isn’t great, it accomplishes very little, or nothing. In this episode, Andy and Barry talk you through the 14 ingredients you need to pour into your content, so it hits the mark and accomplishes your marketing objectives. 14 ingredients are key to making your written content great. And here they are @feldmancreative Click more »

Read more

Aug

20 Ideas for Your Website Homepage Content [Infographic]

Barry Feldman: August 20, 2016 | Content marketing, Web-based marketing | No Comments »
ideas for website homepage

Planning, creating, and publishing website homepage content is no walk in the park. In fact, it presents the most difficult—and important—decisions a digital marketer must make. Everyone seems to want to know the exact formula for getting it right. But no such formula exists. So the process of getting homepage content published often paralyzes marketers big and small, experienced and more »

Read more

Aug

The Secret to Selling to Millennials

Selling to Millennials

Back off. You’re selling to millennials. Your marketing message is less valuable than a Snapchat selfie that will soon self-destruct. See, the secret to selling to millennials, is not selling to them. You empower them to do it to for you—with customer content marketing or the popular phraseology, user-generated content. User-generated content sounds kind of more »

Read more

Aug

Should You Call Yourself an Author [Content Matters Episode 15]

Content Matters - Author

Your domain is defined as your “sphere of knowledge.” You can own your domain and stand out as an authority by authoring a book. Yes indeed, there’s a lot of hard work involved. However, the rules have changed and a traditional book is not your only option. In this episode, Andy and Barry explore a variety more »

Read more

Aug

Free Online Design Tools for DIY Graphic Design [Infographic]

Barry Feldman: August 5, 2016 | Infographics, Visual marketing | 1 Comment »
free online design tools

You gain a big time advantage when you make your content more attractive than the rest of the pack. And though having a graphic designer on your team is a potential way to get the job done, you can do much of it yourself. See, free online design tools are everywhere. Some are easy to master; some aren’t. more »

Read more