The Point

Nov

The Content Marketing Plan that Quadruples Your Leads

Barry Feldman: November 21, 2014 | Content marketing | 2 Comments »
Content Marketing Plan

There’s no denying the content marketing plan that quadruples leads is rare. Why? It’s an ambitious goal. And ambitious goals are usually not achieved without a plan.  Most companies don’t have a content marketing plan. And most companies don’t succeed with content marketing. You can connect the dots. But you actually can quadruples leads—or achieve more »

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Nov

Content Analytics Simplified (So It Won’t Freak You Out)

Barry Feldman: November 15, 2014 | Content marketing, Conversion optimization | No Comments »
content analytics

Some people feast on content analytics. Most don’t. If you’re the latter, this post’s for you. The truth is content analytics doesn’t get its due. When online marketing leaders give us findings from their surveys, the top challenges we face as content marketers always include content creation issues. The inability to measure content effectiveness makes more »

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Nov

25 Effective Infographics Ideas to Grow Your Digital Footprint

Barry Feldman: November 8, 2014 | Infographics | 1 Comment »
infographics ideas

If the Internet were pop music, infographics would be The Beatles. They’re irresistible. They create massive hits. At their best, they balance style and substance. They can be relentlessly imaginative. And like John, Paul, George and Ringo, they can communicate sophisticated ideas to a mass audience. Yep, they’re lovable. How lovable? This factoid comes from more »

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Nov

SEO Simplified for Short Attention Spans

Barry Feldman: November 3, 2014 | Search/SEO | 13 Comments »
SEO Simplified

“We really do want to understand SEO.” I was on a conference call with a client who said that. And then: “Let’s plan to have a 15 minute call where you can explain SEO to us.” Gulp. Can SEO really be simplified to that extreme? Well, I do love a good challenge. But I don’t more »

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Oct

What Makes a Person Influential?

Barry Feldman: October 26, 2014 | Influencer marketing, Personal branding | 2 Comments »
what makes a person influential

Influence fascinates me. What about you? If you read my blog, you may have picked up on the fact that I’ve been reading, learning and writing about many topics related to influence: personal branding and influence marketing, the power of expertise, authority and thought leadership. I read (and saved) an extremely popular Forbes post by more »

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Oct

In Loving Memory of a Blog [Back from the Dead] Infographic

Barry Feldman: October 21, 2014 | Blogging, Content marketing | 7 Comments »
blog graveyard

It’s back from the dead. Actually, it’s still dead. Huh? What I’m trying to say is I have a new infographic for you. I’ve taken the “Eulogy for a Blog” post I originally wrote for Copyblogger (and republished here) and teamed with my friends at ClearVoice to create this haunting infographic. Enjoy. [BTW, if blogging more »

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Oct

Effective Email Marketing Strategy: Insights from an Expert

Barry Feldman: October 17, 2014 | Email marketing & lead nurturing | 7 Comments »

Want to get a better grasp of effective email marketing strategy? Meet one of the foremost experts in the email business. Hunter Boyle knows how to make email marketing pay. Senior business development manager at email marketing powerhouse, AWeber, Hunter’s skilled at showing you exactly what does and doesn’t work. He does so fearlessly and more »

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Oct

How to Write a Lead Like a Professional Blogger

Write a Lead

  Writing leads is a bitch. But I just wrote a great one. How do I know? You read the second sentence. And now you’re on the fifth. I’m on a roll. You’re into sentence number seven and I love you for it. The objective of the first sentence (often called the lead, or lede) more »

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Sep

Online Marketing Experts Aren’t Always Right

Barry Feldman: September 30, 2014 | Web-based marketing | 11 Comments »
ONLINE MARKETING EXPERT

True or false: You should do what online marketing experts say.  Tralse? Fue? Help me. I’m looking for some middle ground. See, online marketing is: (A) Hard (B) Ever-changing (C) Continuously experimental (D) Different for everybody (E) All of the above You bet your F’in’ A the answer’s (E). Marketing changes at the speed of screen flicker So more »

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Sep

The Power of Social Recommendations, Word of Mouth Marketing and the Coolest Kid in Kindergarten

social recommendations word of noth

“Eat your beets.” That’d be mom talking to her son Zack. Zack doesn’t like what he sees. These round globs are red. Dark red. They appear to be bleeding. His mother says, “You’ll love them. Trust me.” Zack, of course, loves his mom. Trust is another story. Mom says, “They’re really good for you.” Zack thinks, more »

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