The Point

Nov

Can Your SaaS Copywriter and Content Marketing Consultant Do This?

SaaS Copywriter

Are you considering hiring a SaaS copywriter and content marketing consultant? You’ve come to the right page. If you’re looking for the “how to” type of posts I generally write I understand if you skip this one and trust you’ll come back soon. That said, if you have a SaaS brand or manage marketing for more »

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Oct

The Road to Recognition with Personal Branding [Content Matters Episode 30]

Barry Feldman: October 24, 2017 | Content marketing, Podcasts: Content Matters | No Comments »
Content Matters episode 29

If you’re a professional, you’re a brand. In this episode of Content Matters, Andy and Barry discuss Barry’s book, The Road to Recognition, and highlight many of its lessons on developing your personal brand in the age of digital media. 

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Oct

SaaS Websites: Content, Copy & Design Ideas for the Homepage

Barry Feldman: October 8, 2017 | SaaS marketing, Web-based marketing | 3 Comments »
SaaS websites

Do you sell SaaS? I suspect you relentlessly challenge your instincts about how to present content on your homepage. I’m with you. I’m a soldier in the SaaS wars. Helping create SaaS websites and building stronger digital marketing arsenals to back them up is my “wheelhouse.” It’s hard to say what’s the ideal way to more »

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Oct

Simple Ways to Get Started with Content Marketing Metrics [Content Matters Episode 29]

Barry Feldman: October 2, 2017 | Content marketing, Podcasts: Content Matters | No Comments »
Content Matters episode 29

Are you avoiding measuring your content marketing efforts for fear of its complexity? In this episode of the Content Matters podcast, Andy and Barry present simple ways to get started with content marketing metrics.

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Aug

B2B SaaS Marketing Strategy: 27 Smart Marketing Tools and Tactics

Barry Feldman: August 20, 2017 | Content marketing, Marketing strategy | 6 Comments »
SaaS Marketing Strategy

  SaaS companies come and SaaS companies go. I watch closely. Sometimes from the outside. Sometimes from within. The death rate of SaaS companies can be discouraging, but on the other hand, the long and growing list of mega-success stories in the software subscription business is downright inspiring. The continued growth of the industry is more »

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Jul

5 Social Media Marketing Trends in the Age of Mobile

Barry Feldman: July 29, 2017 | Social media/social media marketing | 2 Comments »
5 social media marketing trends

When I repost an article I read elsewhere, which I rarely do, it means I found it important and insightful. This is one of those occasions. Check out this amazing piece highlighting five undeniable social media marketing trends, from Marcus Andrews of HubSpot…  The Future of Social Media Is Here: These Are the Trends You Need more »

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Jul

How to Lose Friends and Not Influence People [Content Matters Episode 28]

Episode 28 Content Matters

As a digital marketer, you’ll often aim to contribute content to other blogs in an effort to increase your reach and influence. There are effective—and ineffective—ways to conduct your outreach. In this episode, we’ll explore blogger outreach do’s and dont’s.

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Jul

7 User-Generated Content Ideas to Create a Trusted Brand

UGC

Advertising’s not quite dead, but it seldom pays off like it did in decades past. In fact, it tends to turn off the new app-happy generation. Suffice to say if you aim to claim the attention and admiration of the smartphone clan, it’s smarter—and more lucrative—to try different approaches. Obviously, content marketing is the approach more »

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Jun

Examining Effective Processes for Creating Content [Content Matters Episode 27]

Do you have a workflow for creating content? Is it working for you? The process of creating and collaborating on content differs from company to company. In this episode, Andy and Barry explore tools, systems, and processes for getting your content together. The episode includes: The many tools and systems Andy and Barry use to more »

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Jun

Entrepreneur Pekka Koskinen Shares Effective SaaS Marketing Tactics

Barry Feldman: June 13, 2017 | Blogging, Marketing strategy, Web-based marketing | 1 Comment »
Effective SaaS Marketing Tactics

Want to pick-up some marketing tactics and tips from a battle-tested pro? Pekka Koskinen is a serial software entrepreneur in B2B SaaS space who calls Helsinki, Finland home. His latest venture, Leadfeeder, is Pekka’s fourth. Since so many of my clients are forever in search of the most effective tactics for marketing and selling SaaS platforms, more »

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