The Point

Dec

How to Get Your Blog Post on the First Page of Google – Featuring an Interview with Andy Crestodina

Barry Feldman: December 13, 2014 | Blogging, Search/SEO | 1 Comment »
the first page of google, Crestodina

The “SEO is dead” parade marches on. Even some search professionals are now writing obits for their old friend. But search continues to thrive. It continues to drive traffic more than, well, anything. So what gives? For any given search, ten web pages are going to command page one rankings and earn waaaaaay more clicks more »

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Dec

Marketing Gurus: Do They Get Wiser Through the Years?

Barry Feldman 1990

In this and a few upcoming posts, I’m going to share some favorites from 2014. This year, I was asked to answer questions for a good number of round-up posts. They were all good fun, but I’d have to say this one from Oktopost was my favorite because of its playful angle. “Blast From The Past! more »

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Dec

How to Write a Home Page Headline that Gets the Job Done

Home page headline

You’ve arrived, but feel lost. Or confused. You’re being bombarded with stimuli. Or too many choices. You’re unsure what to do next. I know exactly what you’re going to do next. You’re going to leave. You’re off in search of a place where you feel comfortable, confident, more “at home.” Now here’s the rub. You more »

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Nov

The Content Marketing Plan that Quadruples Your Leads

Barry Feldman: November 21, 2014 | Content marketing | 6 Comments »
Content Marketing Plan

There’s no denying the content marketing plan that quadruples leads is rare. Why? It’s an ambitious goal. And ambitious goals are usually not achieved without a plan.  Most companies don’t have a content marketing plan. And most companies don’t succeed with content marketing. You can connect the dots. But you actually can quadruples leads—or achieve more »

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Nov

Content Analytics Simplified (So It Won’t Freak You Out)

Barry Feldman: November 15, 2014 | Content marketing, Conversion optimization | No Comments »
content analytics

Some people feast on content analytics. Most don’t. If you’re the latter, this post’s for you. The truth is content analytics doesn’t get its due. When online marketing leaders give us findings from their surveys, the top challenges we face as content marketers always include content creation issues. The inability to measure content effectiveness makes more »

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Nov

25 Effective Infographics Ideas to Grow Your Digital Footprint

Barry Feldman: November 8, 2014 | Infographics | 2 Comments »
infographics ideas

If the Internet were pop music, infographics would be The Beatles. They’re irresistible. They create massive hits. At their best, they balance style and substance. They can be relentlessly imaginative. And like John, Paul, George and Ringo, they can communicate sophisticated ideas to a mass audience. Yep, they’re lovable. How lovable? This factoid comes from more »

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Nov

SEO Simplified for Short Attention Spans

Barry Feldman: November 3, 2014 | Search/SEO | 13 Comments »
SEO Simplified

“We really do want to understand SEO.” I was on a conference call with a client who said that. And then: “Let’s plan to have a 15 minute call where you can explain SEO to us.” Gulp. Can SEO really be simplified to that extreme? Well, I do love a good challenge. But I don’t more »

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Oct

What Makes a Person Influential?

Barry Feldman: October 26, 2014 | Influencer marketing, Personal branding | 2 Comments »
what makes a person influential

Influence fascinates me. What about you? If you read my blog, you may have picked up on the fact that I’ve been reading, learning and writing about many topics related to influence: personal branding and influence marketing, the power of expertise, authority and thought leadership. I read (and saved) an extremely popular Forbes post by more »

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Oct

In Loving Memory of a Blog [Back from the Dead] Infographic

Barry Feldman: October 21, 2014 | Blogging, Content marketing | 7 Comments »
blog graveyard

It’s back from the dead. Actually, it’s still dead. Huh? What I’m trying to say is I have a new infographic for you. I’ve taken the “Eulogy for a Blog” post I originally wrote for Copyblogger (and republished here) and teamed with my friends at ClearVoice to create this haunting infographic. Enjoy. [BTW, if blogging more »

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Oct

Effective Email Marketing Strategy: Insights from an Expert

Barry Feldman: October 17, 2014 | Email marketing & lead nurturing | 7 Comments »

Want to get a better grasp of effective email marketing strategy? Meet one of the foremost experts in the email business. Hunter Boyle knows how to make email marketing pay. Senior business development manager at email marketing powerhouse, AWeber, Hunter’s skilled at showing you exactly what does and doesn’t work. He does so fearlessly and more »

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