The Point

Jul

The Beginner’s Guide to Understanding AdWords PPC

Barry Feldman: July 26, 2015 | Online advertising, Search/SEO | No Comments »
Understanding AdWords PPC

How do you get on the first page of Google fast? You run Google AdWords pay-per-click (PPC) ads. If you don’t have the luxury of writing for one of the web’s most established websites, search engine optimization (SEO) is the hard way. Gaining visibility and generating leads requires creating stellar content and a ton of more »

Read more

Jul

Hotties: Trends Rocking Content Marketing in 2015

Barry Feldman: July 19, 2015 | case studies, Content marketing, Scoop.it | 3 Comments »
Hot trends rocking content marketing

Content marketing is constantly changing. In this post learn 7 changes that will impact your business and help you stay ahead of your competition.

Read more

Jul

100 Ways Your Company Loses to Better Online Marketers

It's a jungle online

It’s a jungle out there. Online marketing has become a wild animal. But you don’t have to be a gorilla to dominate. Nor do you have to go ape and do absolutely everything. However, you do indeed need to understand what’s working for the leaders of the pack. I thought I’d survey the landscape and give more »

Read more

Jul

The A-to-Z Guide to SlideShare [Infographic]

There’s a greater than 4-to-1 chance you’re missing out on a gigantic opportunity to put your content in the path of your prospects. See, according to the new Social Media Marketing Industry Report, 85% of marketers don’t use SlideShare. I’m going to tell you why you should consider getting started and in addition to this post, more »

Read more

Jun

The Emotions that Drive B2B Purchases

Barry Feldman: June 27, 2015 | Marketing research, Scoop.it, Writing | No Comments »
Emotion influences b2b buying

When considering the differences between B2B and B2C marketing, it’s often said that a B2C purchase decision is more emotional, while a B2B purchase decision is logical.

Read more

Jun

Eye-Popping, Reader-Stopping, Social Media-Rocking Visual Marketing

Eye Popping Visual Marketing

Presenting Visual Strategies for Smart Content Marketing It’s often said, a picture is worth a thousand words. But are they worth a thousand bucks? They can be because they start conversations. They attract attention. Pictures help you tell stories. They stop web surfers and turn them into readers, which is often a crucial first step more »

Read more

Jun

LinkedIn Best Practices for Developing Your Personal Brand

LinkedIn Best Practices

It’s time to master LinkedIn, the personal branding epicenter of the Internet. LinkedIn enters into every conversation I have about personal branding. It comes up in the daily conversations I have about content marketing and new media advertising. And whenever I’m tasked with helping people get started with social media marketing, the discussion always includes LinkedIn. more »

Read more

Jun

What Social Media Tactics Are Most Effective?

Barry Feldman: June 8, 2015 | Social media/social media marketing | 5 Comments »
Most Effective Social Media Tactics - 59 Tips

Have you read the “2015 Social Media Marketing Industry Report?” Each year, Michael Stelzner of Social Media Examiner delivers the report, which includes data summaries of their massive survey along with his insights. First up in the latest edition is the “Top 5 social media questions marketers want answered.” Question #1: What social tactics are more »

Read more

Jun

Social Shares: How to Inspire Readers to Respond

Barry Feldman: June 1, 2015 | Social media/social media marketing | 5 Comments »
Social shares hero

You value social shares, right? I don’t want to hear about how vanity metrics are worthless. Getting more followers should have a positive affect and inspiring them to share your content is one of the big reasons to get involved in social media. It’s not easy to place a dollar value on social shares, but more »

Read more

May

Content Marketing Roles: A Guide to Building Your Team

Help wanted? Let me help you with that. Sooooo… You know you need to keep nailing your content marketing to increase traffic, leads and sales. And (I hope) you also know success in content marketing is enjoyed only by companies committed to hiring the best talent. Content development director Michele Linn of Content Marketing Institute recently wrote: Each year we track the challenges marketers more »

Read more