The Point

Jul

How to Lose Friends and Not Influence People [Content Matters Episode 28]

Episode 28 Content Matters

As a digital marketer, you’ll often aim to contribute content to other blogs in an effort to increase your reach and influence. There are effective—and ineffective—ways to conduct your outreach. In this episode, we’ll explore blogger outreach do’s and dont’s.

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Jul

7 User-Generated Content Ideas to Create a Trusted Brand

UGC

Advertising’s not quite dead, but it seldom pays off like it did in decades past. In fact, it tends to turn off the new app-happy generation. Suffice to say if you aim to claim the attention and admiration of the smartphone clan, it’s smarter—and more lucrative—to try different approaches. Obviously, content marketing is the approach more »

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Jun

Examining Effective Processes for Creating Content [Content Matters Episode 27]

Do you have a workflow for creating content? Is it working for you? The process of creating and collaborating on content differs from company to company. In this episode, Andy and Barry explore tools, systems, and processes for getting your content together. The episode includes: The many tools and systems Andy and Barry use to more »

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Jun

Entrepreneur Pekka Koskinen Shares Effective SaaS Marketing Tactics

Barry Feldman: June 13, 2017 | Blogging, Marketing strategy, Web-based marketing | 1 Comment »
Effective SaaS Marketing Tactics

Want to pick-up some marketing tactics and tips from a battle-tested pro? Pekka Koskinen is a serial software entrepreneur in B2B SaaS space who calls Helsinki, Finland home. His latest venture, Leadfeeder, is Pekka’s fourth. Since so many of my clients are forever in search of the most effective tactics for marketing and selling SaaS platforms, more »

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Jun

33 Dependable Sources to Get Content Marketing Ideas

Barry Feldman: June 3, 2017 | Content marketing, Search/SEO, Writing | No Comments »
Content marketing ideas

You’ll find a ton of blog posts and resources intended to help give you content marketing ideas. Most of them present various angles marketers are using now. You know… how-to’s, lists, comparisons, newsjackers, customer stories, etc. I’ve written plenty of content in this vein, including posts (and infographics) to help you generate video marketing ideas, infographics, more »

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May

Building Your Content Marketing Team and Talent [Content Matters Episode 26]

Content Matters Episode 26

Research indicates companies struggle to find trained and qualified talent to expand their content marketing efforts. In this episode of the podcast, we’ll share tips for building your team and the types of talent you may need to scale. Listen to “Building Your Content Marketing Team and Talent ” on Spreaker.   The episode begins with: Industry more »

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May

Do Your Tweets Drive Traffic? 19 Ways to Increase Traffic from Twitter

Barry Feldman: May 13, 2017 | Social media/social media marketing | 1 Comment »

I love me some Twitter. You probably do too. Okay, sure… Twitter has been beaten-up in the media the past couple of years, but its prominence remains. Growth has slowed, but Twitter’s 328-million current active users represent an all-time high. If the race is about users, Facebook gets the gold with 1.94 billion active users. However, more »

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Apr

The Personal Branding Book: A Look Inside The Road to Recognition

HOW THE BOOK sounds

INTRODUCING THE ROAD TO RECOGNITION… HERE’S THE PREFACE I’m Barry Feldman. And you are? It’s fitting to begin this book with a letter. The Road to Recognition uses the alphabet as a narrative device. A is the first point on the roadmap. Z is the last. Simple. Now, back to my letter… I’m going to more »

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Apr

What’s the Difference Between a Landing Page and Homepage? (Featuring 11 Conversion Tips for Landing Pages)

“Landing page” and “homepage” don’t mean the same thing. Though many visitors to your website are bound to first land on your homepage, in the marketer’s lexicon, the two terms are not synonymous. They have different objectives. I’ll begin with a fundamental idea that sets them apart. The primary objective of a homepage is to more »

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Apr

Get More Bang for Your Buck by Repurposing Content [Content Matters Episode 25]

Barry Feldman: April 9, 2017 | Content marketing, Podcasts: Content Matters | 1 Comment »
Episode 25

Everyone dedicated to the practice of content marketing knows how exhausting it is. In this episode of Content Matters, Andy and Barry explain how to repurpose content—a proven, effective way to save time while increasing your output.  Listen to “Get More Bang for Your Buck By Repurposing Content ” on Spreaker. In this episode we cover: How more »

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