The Point

Jul

The A-to-Z Guide to SlideShare [Infographic]

There’s a greater than 4-to-1 chance you’re missing out on a gigantic opportunity to put your content in the path of your prospects. See, according to the new Social Media Marketing Industry Report, 85% of marketers don’t use SlideShare. I’m going to tell you why you should consider getting started and in addition to this post, more »

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Jun

The Emotions that Drive B2B Purchases

Barry Feldman: June 27, 2015 | Marketing research, Scoop.it, Writing | No Comments »
Emotion influences b2b buying

When considering the differences between B2B and B2C marketing, it’s often said that a B2C purchase decision is more emotional, while a B2B purchase decision is logical.

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Jun

Eye-Popping, Reader-Stopping, Social Media-Rocking Visual Marketing

Eye Popping Visual Marketing

Presenting Visual Strategies for Smart Content Marketing It’s often said, a picture is worth a thousand words. But are they worth a thousand bucks? They can be because they start conversations. They attract attention. Pictures help you tell stories. They stop web surfers and turn them into readers, which is often a crucial first step more »

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Jun

LinkedIn Best Practices for Developing Your Personal Brand

LinkedIn Best Practices

It’s time to master LinkedIn, the personal branding epicenter of the Internet. LinkedIn enters into every conversation I have about personal branding. It comes up in the daily conversations I have about content marketing and new media advertising. And whenever I’m tasked with helping people get started with social media marketing, the discussion always includes LinkedIn. more »

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Jun

What Social Media Tactics Are Most Effective?

Barry Feldman: June 8, 2015 | Social media/social media marketing | 5 Comments »
Most Effective Social Media Tactics - 59 Tips

Have you read the “2015 Social Media Marketing Industry Report?” Each year, Michael Stelzner of Social Media Examiner delivers the report, which includes data summaries of their massive survey along with his insights. First up in the latest edition is the “Top 5 social media questions marketers want answered.” Question #1: What social tactics are more »

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Jun

Social Shares: How to Inspire Readers to Respond

Barry Feldman: June 1, 2015 | Social media/social media marketing | 5 Comments »
Social shares hero

You value social shares, right? I don’t want to hear about how vanity metrics are worthless. Getting more followers should have a positive affect and inspiring them to share your content is one of the big reasons to get involved in social media. It’s not easy to place a dollar value on social shares, but more »

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May

Content Marketing Roles: A Guide to Building Your Team

Help wanted? Let me help you with that. Sooooo… You know you need to keep nailing your content marketing to increase traffic, leads and sales. And (I hope) you also know success in content marketing is enjoyed only by companies committed to hiring the best talent. Content development director Michele Linn of Content Marketing Institute recently wrote: Each year we track the challenges marketers more »

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May

Conversion Copywriting: Strategies to Create a Customer Comfort Zone

conversion copywriting

How are you feeling? If you’ve been here before and have come to know and trust me, you probably feel quite comfortable. Is it your first time? Now that’s an entirely different bale of hay. It’s human nature, right? When you arrive somewhere—or interact with someone—for the first time, you may be curious, but you more »

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May

The Content Marketing Challenges Doing You In

Barry Feldman: May 13, 2015 | Content marketing, Marketing strategy | No Comments »

Failure is an option. In content marketing, the fails outnumber the successes 2:1. I’ll assume you want to be on the right side of this ratio. But recent history suggests it’s more likely you’ll go left and meet the fate of the majority. There are a number of reasons content marketers fail. If you want more »

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May

Twitter Profiles: You Eggheads Crack Me Up

Barry Feldman: May 12, 2015 | Social media/social media marketing | 2 Comments »
Twitter profiles

  It’s time to stop yoking around with your Twitter profile picture I’m Twitter-obsessive. No apologies. Twitter rocks. I also feel I’ve got the hang of it, but not just mechanically. After a couple of years of trial and error, I’m accomplishing the objectives I have for the medium. I’m getting the Twitterati to read and share more »

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