The Point

Aug

What’s Your Social Media Marketing Super Power?

Barry Feldman: August 30, 2015 | Social media/social media marketing | No Comments »
social media super power

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Aug

How to Take Advantage of the Web’s Two Most Important Words

Two most important words

Two words: how to. Simple. Effective. Foolproof. Timeless. “How to” are the two most important words on the web. Experienced writers know it. Now you do too. Should every headline begin with “how to?” No. That’d be boring as the Celine Dion catalog. Should every business blog include how-to articles? Yes. Some blogs use the more »

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Aug

Why is SEO Important?

Barry Feldman: August 15, 2015 | Search/SEO | 3 Comments »
Why is SEO Important

SEO is the digital God. I mean no offense. I just mean to recognize the almighty power of the Internet. When us mortals need spiritual answers, many seek a higher power. And for grappling with many of the challenges of our daily lives, we put our faith in search engines. The search engine doesn’t come more »

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Aug

Who Cares What Chris Brogan is Drinking?

Barry Feldman: August 9, 2015 | Social media/social media marketing | 4 Comments »

“Be real before being virtual” is a favorite little axiom of mine coined by personal branding expert William Arruda. “Will the Real You Please Stand Up” is favorite new book of mine by social media expert Kim Garst. And what follows is a favorite article I orginally wrote for Convince and Convert. Each focuses on the all-important theme, more »

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Aug

The Ultimate Shortlist of Social Media Tips [Infographic]

30 effective social media tactics

I’m onto you. You love social media. You can’t get enough. You can’t get enough followers, shares, comments. You can’t get enough tips from experts. There’s never enough time to do it, so you hunger for knowledge about how to use social media effectively as possible. I learned that when I read this, The 2015 more »

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Jul

The Beginner’s Guide to Understanding AdWords PPC

Barry Feldman: July 26, 2015 | Online advertising, Search/SEO | No Comments »
Understanding AdWords PPC

How do you get on the first page of Google fast? You run Google AdWords pay-per-click (PPC) ads. If you don’t have the luxury of writing for one of the web’s most established websites, search engine optimization (SEO) is the hard way. Gaining visibility and generating leads requires creating stellar content and a ton of more »

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Jul

Hotties: Trends Rocking Content Marketing in 2015

Barry Feldman: July 19, 2015 | case studies, Content marketing, Scoop.it | 3 Comments »
Hot trends rocking content marketing

Content marketing is constantly changing. In this post learn 7 changes that will impact your business and help you stay ahead of your competition.

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Jul

100 Ways Your Company Loses to Better Online Marketers

It's a jungle online

It’s a jungle out there. Online marketing has become a wild animal. But you don’t have to be a gorilla to dominate. Nor do you have to go ape and do absolutely everything. However, you do indeed need to understand what’s working for the leaders of the pack. I thought I’d survey the landscape and give more »

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Jul

The A-to-Z Guide to SlideShare [Infographic]

There’s a greater than 4-to-1 chance you’re missing out on a gigantic opportunity to put your content in the path of your prospects. See, according to the new Social Media Marketing Industry Report, 85% of marketers don’t use SlideShare. I’m going to tell you why you should consider getting started and in addition to this post, more »

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Jun

The Emotions that Drive B2B Purchases

Barry Feldman: June 27, 2015 | Marketing research, Scoop.it, Writing | No Comments »
Emotion influences b2b buying

When considering the differences between B2B and B2C marketing, it’s often said that a B2C purchase decision is more emotional, while a B2B purchase decision is logical.

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