The Point

Aug

20 Ideas for Your Website Homepage Content [Infographic]

Barry Feldman: August 20, 2016 | Content marketing, Web-based marketing | No Comments »
ideas for website homepage

Planning, creating, and publishing website homepage content is no walk in the park. In fact, it presents the most difficult—and important—decisions a digital marketer must make. Everyone seems to want to know the exact formula for getting it right. But no such formula exists. So the process of getting homepage content published often paralyzes marketers big and small, experienced and more »

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Aug

The Secret to Selling to Millennials

Selling to Millennials

Back off. You’re selling to millennials. Your marketing message is less valuable than a Snapchat selfie that will soon self-destruct. See, the secret to selling to millennials, is not selling to them. You empower them to do it to for you—with customer content marketing or the popular phraseology, user-generated content. User-generated content sounds kind of more »

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Aug

Should You Call Yourself an Author [Content Matters Episode 15]

Content Matters - Author

Your domain is defined as your “sphere of knowledge.” You can own your domain and stand out as an authority by authoring a book. Yes indeed, there’s a lot of hard work involved. However, the rules have changed and a traditional book is not your only option. In this episode, Andy and Barry explore a variety more »

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Aug

Free Online Design Tools for DIY Graphic Design [Infographic]

Barry Feldman: August 5, 2016 | Infographics, Visual marketing | 1 Comment »
free online design tools

You gain a big time advantage when you make your content more attractive than the rest of the pack. And though having a graphic designer on your team is a potential way to get the job done, you can do much of it yourself. See, free online design tools are everywhere. Some are easy to master; some aren’t. more »

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Jul

Why Content Marketers Must Understand Domain Authority

Content matters logo 2

The content marketing planets aligned when your hosts, Andy and Barry, selected theme music for our program written and recorded by our friend (and content astronaut) Robert Rose. The groove of the tune was the reason it worked for us, but if you listen closely, you hear a vocal loop Robert uses with a female more »

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Jul

How a Food Company with No Huevos is Shaking Things Up Online

home page

You’ll find no About Us page on the Hampton Creek website. There’s no blog. No pop-up interrupts your visit insisting you share your email address. Their home page doesn’t even have a headline. I’m not kidding. See? The company sells food, but their home page doesn’t feature a single photo. What does their home page more »

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Jul

Content Marketing Costs: How to Budget for Your Six Most Important Needs

Barry Feldman: July 9, 2016 | Content marketing | 1 Comment »

If content marketing were to have a soundtrack its theme song would have to be Buster Poindexter’s “Hot, Hot, Hot.” The percentage of companies NOT doing some form of content marketing is about the same as the percentage of people who’ve NEVER heard the tune. Don’t hold me to that. It’s not based on research. This more »

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Jul

How Smart Marketers Deal with Bounce Rate [Content Matters Episode 13]

Barry Feldman: July 2, 2016 | Podcasts: Content Matters | No Comments »
Content Matters Bounce Rate episode

“A bounce is not all bad. I would not recommend freaking out over your bounce rate.”  What does bounce rate mean? A search for its definition reveals: So… your visitor didn’t click a thing. They experienced one page of your site. That sounds bad. Is it? Andy explains many of the web’s top sites have high bounce more »

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Jun

White Hat vs. Black Hat SEO: Are You Wearing the Right One?

Barry Feldman: June 25, 2016 | Search/SEO | No Comments »
White vs black hat SEO

    State of SEO 2016: Is Black Hat SEO Really Dead? The white hat vs. black hat SEO debate rages on. And many remain confused. Blogger Gareth Simpson, an SEO Consultant based in Bristol, UK, offered this post to help you get your head around the issue.  The way that SEO marketing has been going over more »

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Jun

Want to Know How to Make Your Written Content Great?

Great written content

You would think everyone and every company would want to know how to create great written content. You’d be wrong. They don’t. I believe most companies simply want to create written content—blogs, for the most part—and don’t care whether or not it’s great. And I submit, as evidence: The Internet at large: It’s polluted with more »

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