The Point

Apr

Is Your Homepage Doing Its Job? [Content Matters Podcast Episode 10]

Content Matters 10

Is your digital marketing in distress? It’s time to revisit your homepage design. “Your homepage fills a lot of shoes,” says veteran website development professional Andy Crestodina. What are they? In this episode of the Content Matters Podcast, Andy and Barry go through your home page left to right, top to bottom, and desktop to more »

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Apr

The Fast & Simple Way to Increase Your Conversion Rate [An Encyclopedia of Call-to-Action Ideas]

Screen Shot 2016-04-17 at 11.07.39 PM

Want to increase conversion? Duh. Want a tedious and complex lesson on CRO (conversion rate optimization) or would you prefer to know the most simple little conversion secret in the digiverse? Sheeshe, Barry, you ask some silly questions (he writes in a strange third person voice shift). Okay, my friend, let’s stroll down Uncomplicated Avenue today. more »

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Apr

The Key to Planning an Effective Content Marketing Program [Content Matters Podcast Episode 9]

Barry Feldman: April 9, 2016 | Content marketing, Podcasts: Content Matters | 1 Comment »
Episode 9

The Key to Planning an Effective Content Marketing Program: A MISSION STATEMENT Companies that struggle to achieve their goals with content marketing usually don’t have documented strategies. In this episode of Content Matters Podcast, Andy and Barry discuss how and why to create an all-important mission statement, which will give your marketing programs the focus more »

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Mar

Content Marketing KPIs: An Easy-to-Understand Overview for the Analytically Challenged

CM KPIs

  Do You Have a Handle On Your Content Marketing KPIs? Content marketing is an enigma. When it comes to doing it, almost every company on the web is clued-in. But when it comes to measuring it, most are clueless—and the majority is willing to admit it. Let’s unravel this sucker. Research reveals the majority more »

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Mar

Interviews: Game Changers for Content Marketers [Content Matters Podcast Episode 8]

Content Matters Episode 8

In this episode of Content Matters, we come out of the gate claiming interviews can be a game-changer for content marketers. Why would we make such a bold statement? Because Andy and I have learned that conducting interviews is a powerful double whammy. You’re able to generate more credible and highly compelling content. You build more »

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Mar

How to Write a Presentation that Converts

Write presentations

Have you ever wondered how to write a presentation? I’m not talking about your obligatory reviewing-the-numbers or previewing-the-game-plan decks where you may be able to get away with a set of snoozer slides. I’m talking about the presentation that stands on its own as a piece of clickass content created to inform and entertain your more »

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Mar

Getting Maximum Value from Marketing Events [Content Matters Podcast 7]

Barry Feldman: March 12, 2016 | Podcasts: Content Matters | No Comments »
Content Matters episode 7

Let’s talk about how to make marketing events matter. The first question Andy asks in this episode of the Content Matters podcast is “Why go to events?” Our “made for the commuter” podcast is short, but my answer to the question was a fairly long list. I explained you go to marketing events to: Learn more »

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Mar

The Best Copywriters Offer Great Copywriting Secrets

Barry Feldman: March 5, 2016 | Web-based marketing, Writing | 11 Comments »
great copywriting ingredient (1)

I was reviewing an essay by my daughter, a high school junior, when we got to talking about what makes for great writing. It was an interesting discussion. At least I felt that way. She probably just wanted to get the thing done and turned in. I call writing my profession. She calls it a more »

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Feb

Content that Converts: A Simple 2-Part Formula

Content that converts

  Including: 46 Expert Tips for Creating Addictive Content – INFOGRAPHIC Content worth creating is content that converts. Simple, eh? “Businesses can’t afford to waste time and resources on content that doesn’t achieve its marketing goals,” writes Sara McGuire, at Venngage, a company I’ve been collaborating with recently. She continues…  “In order for your content more »

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Feb

Amplify Your Audience by Guest Blogging [Content Matters Podcast 06]

Barry Feldman: February 20, 2016 | Blogging, Podcasts: Content Matters | No Comments »

What do you get when you cross a strategic blogger with a popular blog? You get a larger audience. It’s called guest blogging. Listen to two serious advocates of guest blogging share the secrets of how it works. Both have landed many meaningful gigs on the biggest and best blogs in marketing. Both now operate more »

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