The Point

Jun

White Hat vs. Black Hat SEO: Are You Wearing the Right One?

Barry Feldman: June 25, 2016 | Search/SEO | No Comments »
White vs black hat SEO

    State of SEO 2016: Is Black Hat SEO Really Dead? The white hat vs. black hat SEO debate rages on. And many remain confused. Blogger Gareth Simpson, an SEO Consultant based in Bristol, UK, offered this post to help you get your head around the issue.  The way that SEO marketing has been going over more »

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Jun

Want to Know How to Make Your Written Content Great?

Great written content

You would think everyone and every company would want to know how to create great written content. You’d be wrong. They don’t. I believe most companies simply want to create written content—blogs, for the most part—and don’t care whether or not it’s great. And I submit, as evidence: The Internet at large: It’s polluted with more »

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Jun

Should Content Marketers Subscribe to Email Marketing? [Content Matters Episode 12]

Content Matters Episode 12

“Email marketers gain a durable advantage.”  In the opening seconds of the new episode of Content Matters Andy delivers an emphatic little sermon on why email marketing is “sacred.” Still, while some content marketers subscribe to the power of email marketing, far too many overlook it. See, unlike your other so-called tribes, you OWN your email list. more »

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Jun

10 Top Digital Marketing Podcasts to Get Your Content Fix Fast

Top Digital Marketing Podcast

Have you been listening to the Content Matters podcast?  Andy Crestodina and I team-up every other week to bring you a 20-minute program packed full of content marketing tips and tactics. Each episode focuses on a specific topic and ends with our soon-to-be-famous “mousetrap and cheese” segment. If you like digital marketing podcasts, there’s no shortage more »

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May

Writing Fear (A Written List of Fears)

Barry Feldman: May 27, 2016 | Best practices for copywriting, Writing | 5 Comments »
writing fear

Scribophobia? Keyboard petrification syndrome (aka KPS)? That’s stupid. For lack of a better name, we’ll call it “writing fear.” Who cares what you call it. If you write, you get it. It’s frightening. Right? What isn’t? Quick back story… I got to know this guy. Jon Nastor. Good guy. Love him. He’s the host and more »

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May

The Way To Do SEO that Works [Content Matters Episode 11]

Barry Feldman: May 14, 2016 | Blogging, Search/SEO | 1 Comment »
Episode 11 Content Matters

If you want to start cranking your ranking, you need to understand SEO that works.  Just a few years back you might have achieved super SEO powers by droppging keyword bombs on your pages and “acquiring” links here, there and everywhere. Welcome to 2016 where getting your pages and posts to top Google’s search pages calls for the right more »

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May

What is a Lead Magnet? (And 10 Ways to Quickly Magnify the Size of Your Email List)

What is a lead magnet

    A lead magnet is a free offer you make in exchange for an email address (and possibly additional information). Lead magnets are also called: Signup incentives Signup offers Freemiums Content upgrades And many other terms One well-respected digital marketer calls them “an irresistible bribe.” Sounds seedy to me. Lead magnets are above-board and more »

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Apr

Conversion Course: Learn How to Write Profitable Websites

Presenting the Copywriting for Conversion course Lessons to Help You Reduce Bounce Rate and Create a More Profitable Website You invest time and money to get people to your website. Your sales suffer when they leave (aka bounce) without clicking and sticking around. Why do new visitors to your website bounce? They get confused They more »

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Apr

Is Your Homepage Doing Its Job? [Content Matters Podcast Episode 10]

Content Matters 10

Is your digital marketing in distress? It’s time to revisit your homepage design. “Your homepage fills a lot of shoes,” says veteran website development professional Andy Crestodina. What are they? In this episode of the Content Matters Podcast, Andy and Barry go through your home page left to right, top to bottom, and desktop to more »

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Apr

The Fast & Simple Way to Increase Your Conversion Rate [An Encyclopedia of Call-to-Action Ideas]

Screen Shot 2016-04-17 at 11.07.39 PM

Want to increase conversion? Duh. Want a tedious and complex lesson on CRO (conversion rate optimization) or would you prefer to know the most simple little conversion secret in the digiverse? Sheeshe, Barry, you ask some silly questions (he writes in a strange third person voice shift). Okay, my friend, let’s stroll down Uncomplicated Avenue today. more »

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