The Point

Oct

What Makes a Person Influential?

Barry Feldman: October 26, 2014 | Influencer marketing, Personal branding | No Comments »
what makes a person influential

Influence fascinates me. What about you? If you read my blog, you may have picked up on the fact that I’ve been reading, learning and writing about many topics related to influence: personal branding and influence marketing, the power of expertise, authority and thought leadership. I read (and saved) an extremely popular Forbes post by more »

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Oct

In Loving Memory of a Blog [Back from the Dead] Infographic

Barry Feldman: October 21, 2014 | Blogging, Content marketing | 7 Comments »
blog graveyard

It’s back from the dead. Actually, it’s still dead. Huh? What I’m trying to say is I have a new infographic for you. I’ve taken the “Eulogy for a Blog” post I originally wrote for Copyblogger (and republished here) and teamed with my friends at ClearVoice to create this haunting infographic. Enjoy. [BTW, if blogging more »

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Oct

Effective Email Marketing Strategy: Insights from an Expert

Barry Feldman: October 17, 2014 | Email marketing & lead nurturing | 6 Comments »

Want to get a better grasp of effective email marketing strategy? Meet one of the foremost experts in the email business. Hunter Boyle knows how to make email marketing pay. Senior business development manager at email marketing powerhouse, AWeber, Hunter’s skilled at showing you exactly what does and doesn’t work. He does so fearlessly and more »

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Oct

How to Write a Lead Like a Professional Blogger

Write a Lead

  Writing leads is a bitch. But I just wrote a great one. How do I know? You read the second sentence. And now you’re on the fifth. I’m on a roll. You’re into sentence number seven and I love you for it. The objective of the first sentence (often called the lead, or lede) more »

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Sep

Online Marketing Experts Aren’t Always Right

Barry Feldman: September 30, 2014 | Web-based marketing | 10 Comments »
ONLINE MARKETING EXPERT

True or false: You should do what online marketing experts say.  Tralse? Fue? Help me. I’m looking for some middle ground. See, online marketing is: (A) Hard (B) Ever-changing (C) Continuously experimental (D) Different for everybody (E) All of the above You bet your F’in’ A the answer’s (E). Marketing changes at the speed of screen flicker So more »

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Sep

The Power of Social Recommendations, Word of Mouth Marketing and the Coolest Kid in Kindergarten

social recommendations word of noth

“Eat your beets.” That’d be mom talking to her son Zack. Zack doesn’t like what he sees. These round globs are red. Dark red. They appear to be bleeding. His mother says, “You’ll love them. Trust me.” Zack, of course, loves his mom. Trust is another story. Mom says, “They’re really good for you.” Zack thinks, more »

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Sep

How to Grade a Blog (Including Yours)

Barry Feldman: September 15, 2014 | Blogging, Content marketing | 1 Comment »
Blog report card

I failed. Big fat F. But I’m giving myself a redo. I’m the teacher. I get to make that call. Actually, for growing my business as a content marketing consultant, I’ll give myself a passing grade. It’s going well, but new (and tough) tests keep coming. I don’t ace ‘em all. I have a new more »

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Sep

11 Mistakes Dumbass Content Marketers Make

Barry Feldman: September 7, 2014 | Content marketing | 1 Comment »
Dumbass content marketing

Do you feel a little out of place in content marketing? My family and I went away with friends Labor Day weekend. We stayed at a remote lake house overlooking Lake Englebright in Nevada County, California. Each day, as we traversed the dirt road from the house to the boat launch, we’d marvel at the more »

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Aug

30 Action Items to Get Serious About Influencer Marketing

influencer marketing action items

Want sway? Who doesn’t? We all want to be influential. So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And it can be amazingly more »

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Aug

Social Proof Marketing Makes Your Register Ring

Screen shot 2014-08-16 at 3.50.11 PM

The happiest place on earth is a zoo. Actually, it’s a theme park. Disneyland, right? It has mice and ducks and all kinds of animals running around, but they’re uncaged. I call it a zoo because it’s crowded. The crowds don’t keep you away though, do they? In fact, they have the opposite effect. Same more »

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