The Point

Feb

Types of Branded Content: A Guide to 11 Popular Formats [Infographic]

Barry Feldman: February 5, 2016 | Content marketing, Infographics | 4 Comments »
Content types

Do you know what types of branded content to create? An overwhelming percentage of companies now do some form of content marketing. We know this from the annual research that Content Marketing Institute, MarketingProfs, and their partners conduct for both B2B and B2C, and present annually as Benchmarks, Budgets, and Trends. Companies are pursuing content marketing more voraciously more »

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Jan

How to Make Your Analytics Matter [Content Matters Podcast 05]

Barry Feldman: January 31, 2016 | Marketing strategy, Podcasts: Content Matters | No Comments »
Content Matters 5 - analytics

Reports don’t affect don’t affect your marketing. Actions do. You can search far and wide, but you’re unlikely to find a marketer who’s more plugged into the power of web analytics than my podcasting partner, Andy Crestodina. At marketing conferences across the country, Andy’s sessions on understanding and applying your web analytics to optimize the more »

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Jan

125 Quick Tips to Sharpen Your Copywriting Skills

125 copywriting skills and tips

  I’ve been sharpening my copywriting skills as a pro for nearly 30 years. How’s it done? Much like any art, or any craft, perpetual improvement calls for: Studying how the best do what they do Practicing Developing your own style and work habits I’m going to share with you many of the lessons I’ve more »

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Jan

Visual Marketing: How to Make Yours Matter [Content Matters Podcast 04]

Visual marketing podcast

Why is everyone talking about visual marketing? Are marketers buzzing about visual marketing as often as they are because it’s new? Because the number one learning style is visual-based? Or because a major breakthrough has recently occurred in visual marketing? No. No. And no. Visual marketing is a hot topic because it has, is, and more »

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Jan

21 Video Marketing Ideas for Small Business Budgets

Barry Feldman: January 10, 2016 | eBooks, Video | 1 Comment »
21 video marketing ideas

Your customers want to see what you’ve got. Not just what you sell, but who you are, how you think, what advice you have to lend. In other words, they want video. If you’re a small business marketer, you might think video is out of bounds. It’s not. Video is perfectly doable for any size more »

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Jan

Research: The Most Valuable Form of Content [Content Matters Podcast 03]

Barry Feldman: January 4, 2016 | Podcasts: Content Matters | No Comments »

Want to launch your content into the stratosphere? The most shareable and link-worthy content you can create is original research. The insights you uncover can result in one-of-a-kind content that delivers incomparable success in search and social media. Discussing this strategy made for a fun 21-minute conversation in this, our first Content Matters program of more »

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Dec

12 Content Experts Point the Way to Better Marketing in 2016

Barry Feldman: December 30, 2015 | Content marketing | No Comments »
12 content experts, better marketing

Epic content. Meaningful content. Revenue-generating content. You read about how to do better marketing day and night. You get it. Earning an A in digital marketing demands creating effective content. The best of the best do it consistently. You? Did you get an F this year? Fuuughh!  You got a D? Damn. Wait. You give more »

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Dec

Writing Killer Headlines for Your Web Content [Content Matters Podcast 02]

Barry Feldman: December 21, 2015 | Podcasts: Content Marketing Minds, Writing | 2 Comments »

How many headlines have I written in my 25-plus years in copywriting? Andy, my partner in mousetraps and cheese, asked me this as we began the second episode of the Content Matters podcast. I couldn’t answer the question. However, he had plenty more questions (as did I) and answering them made for a great 22 more »

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Dec

Blog Trends: Writing Time, Post Length & Publishing Frequency [Infographic]

Barry Feldman: December 12, 2015 | Blogging, Content marketing, Infographics | 3 Comments »
BLOG TRENDS

  Are bloggers spending more time writing? Do they write longer or shorter posts? Has publishing frequency changed for the typical blogger? In an effort to identify the business blog trends of 2015, my friends at Orbit Media asked 1074 bloggers 11 questions. They concluded the business of blogging is changing. Some things are consistent from the prior year, but a more »

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Dec

Will Your Content Make a Difference? [Content Matters Podcast 01]

Barry Feldman: December 7, 2015 | Podcasts: Content Matters | 4 Comments »
ContentMatterslogo

“Your website is your mousetrap. Your content is the cheese.” A few years ago, I gave a post I wrote for Content Marketing Institute the title above. The title had magic power. It spoke to someone, someone special, one of the smartest minds in all of digital marketing, Andy Crestodina. Those two sentences somehow connected Andy more »

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