The Point

Mar

Headline Advice to Confuse You and Kill All Creative Impulses

Data about writing headlines

What do I know about writing headlines? Yesterday I was asked to lead a headline writing session at a major marketing conference. I accepted. I’ve done it many times before and enjoy it. An infographic I created about headlines (presented below) is one of my most popular pieces of content. I’ve written several posts featuring more »

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Mar

Forbes Rounds Up Experts for Actionable Content Marketing Tips

Barry Feldman: March 12, 2015 | Content marketing | No Comments »
Forbes

Ready to rock your content marketing? Here’s a recent article from Forbes.com offering 9 tips from content marketing experts…  If you want to grow your business in 2015, you have to invest in content marketing. You simply cannot afford to ignore it any longer. It’s one of the best and most effective ways to connect more »

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Feb

SEO Bullshit (And How to Avoid Stepping In It)

Barry Feldman: February 28, 2015 | Search/SEO | 7 Comments »
SEO Bullshit

I’m NOT calling SEO bullshit. I’m not saying you don’t need to understand SEO. You do. And when you do, search will become a leading ingredient in your marketing mix and possibly the largest source of traffic to your website. (Psst… I simplified it for you here.) I’m not saying you shouldn’t do SEO. If more »

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Feb

Content Amplification Strategies to Reach a Larger Audience

Amplify Content Turn Up Demand eBook

You’ve spoken. Loudly. Cleary. But your voice echoes off the wall. It’s not what you were hoping to hear. You’re sure you had something of value to say. In fact, your recent masterpiece is the most helpful content you’ve ever put out. But it’s found no audience—or no audience has found it. You, like so more »

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Feb

How to Move Readers to Share Stories [71.4]

Share stories

I spent some serious time messing with the headline above. It’s a good one, but I’ve done better. Keep reading and you’ll understand. First, know this: I want a lot of people to read this blog post. Bloggers generally attach great value to the number of viewers a post earns. And a proven strategy for increasing the more »

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Feb

The Great Content Marketing Buzz Kill (And 7 Killer Content Ignition Ideas)

Barry Feldman: February 9, 2015 | Content marketing | 2 Comments »
The Great Content Marketing Buzz Kill

Content marketing has peaked. Look at the Google Trends timeline below, which shows relative search activity. September 2011 marked the beginning of a steep incline in interest. The buzz kicked into high gear in 2013, inched up in 2014, and hit a new ceiling this month. You can guess what’s to come. Content marketing interest will more »

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Feb

8 Keys to Creating More Meaningful Content

Barry Feldman: February 2, 2015 | Content marketing, Influencer marketing | 5 Comments »
!

    Hello ! @ # $ % ^ & * I was staring at my keyboard when I got the idea for this post. And there they were, right in front of my eyes and at my fingertips: eight keys to content marketing. Take a look at your keyboard. Look at the number keys, more »

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Jan

Dogs are a Content Marketer’s Best Friend [A Case Study on Engaging Content]

Barry Feldman: January 24, 2015 | case studies, Content marketing | 1 Comment »
Doggone great content

  Come. Sit. Stay. You’re going to enjoy this one. I’m a contributor to the blog at ClearVoice and among the features I write there is a series called “Branding Ovation,” where articles applaud some of the best content marketers and showcase their work. This post is about Earth Rated, their user generated content, and the many cool more »

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Jan

The Benefits of Guest Blogging (from a Veteran Guest Blogger)

Barry Feldman: January 20, 2015 | Blogging, Content marketing, Writing | 15 Comments »
Guide to guest blogging

Are you guest blogging? Perhaps you don’t know how to get started. Or maybe you saw some of the scuttlebutt about guest blogging last year and decided it was a no-no. Make no mistake. The benefits of guest blogging are immense. It will boost your business. Despite the highly misunderstood announcement from Google’s Matt Cutts in 2014, more »

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Jan

How to Find Keywords People Use (But Your Competitors Don’t)

Barry Feldman: January 10, 2015 | Search/SEO | 7 Comments »
Keywords People Use

Winning at SEO calls for outmaneuvering the field. Let’s examine how to find keywords your competitors aren’t using—with tactics they don’t even know about.  “Keywords don’t matter much anymore.” You find it written everywhere lately. I asked a friend who eats analytics for breakfast and snacks on SEO all day long, “Whatcha’ think about that man?” more »

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