The Point

Jul

How Publishing Crappy Content Ruins Your Rankings

Barry Feldman: July 29, 2014 | Blogging, Content marketing, Search/SEO | No Comments »
content farm

Lessons from (and confessions of) a former content farmer. This is a guest post from Erik Devaney of HubSpot, aka @BardOfBoston, pictured above Ever stumble across a poorly written, vaguely comprehensible article with a title like, “How to Cook Atlantic Pygmy Octopus on a Weber Grill” or “The Best Types of Blue Flowers for Japanese Rock more »

Read more

Jul

Personal Branding: Power Tips for Getting Your Online Brand In Line

Barry Feldman: July 19, 2014 | Blogging, Personal branding | No Comments »
Personal branding tips

Let’s talk about you. You’re a brand. Do you know how to develop your personal brand? As an online marketing consultant and writer, I found myself answering a ton of questions about building and developing a personal brand. So I did a lot of reading on the subject as well as reflecting on many of more »

Read more

Jul

The World’s Greatest Social Media Marketer [INFOGRAPHIC]

I wrote this article for MarketingProfs a while back… The world’s greatest social media marketer has objectives and strategies. They’re documented—on a spreadsheet—or on some social platform where her peers can collaborate. She understands the whole analytics and metrics thing that matters to the bean counters. Another spreadsheet? You’d better believe it. Social media blog more »

Read more

Jul

How to Neglect, Abuse and Lose Customers Like HostMonster

Barry Feldman: July 11, 2014 | Bullshit | No Comments »

You have a lot of choices when it comes to selecting a website host. In recent years, Endurance International Group has increased the chances you choose them by gobbling up hosting companies including JustHost, HostMonster, BlueHost, and HostGator. But they’ve decreased the chances you stay with them by delivering the worst possible customer service. If you more »

Read more

Jul

I Got a New Phone

I’m so excited. I got a new phone. No, not one of those pocket sized computers you use to make retro photos or 6-second videos. I’m talking about a desktop phone. You’d need some seriously big pockets to carry this one around. It has two lines. A blue display lights up to show me who’s more »

Read more

Jul

Hey Marketers, No One Needs Your Nontent [and the ingredients for making the good stuff]

Barry Feldman: July 2, 2014 | Bullshit, Content marketing | 8 Comments »

Who the hell needs nontent? No one. So why make it? I mean, sheeshe, for every quart of content, there must be a gallon of nontent diluting the media and keeping buyers from finding the good stuff. Look at this shit. Penis nicknames. Hands drawing words on a whiteboard to spell out what the announcer guy is saying? more »

Read more

Jul

4 Conversion Rate Boosters Based on Psychology

Barry Feldman: July 1, 2014 | Conversion optimization | No Comments »
conversion rate boosters psychological triggers

Conversion is the word. “Conversion rate optimization,” CRO, is the common 3-word version. Would you prefer one less word to abbreviate? Try “conversion optimization.” I ran that phrase in Google Trends to see if the topic really is as hot as I suspected. Look what I found… Google Trends: March 2014 report for conversion optimization. more »

Read more

Jun

How to Use LinkedIn as a Marketing Tool

linkedin marketing tips

  This is a guest post by Susan Finch. Susan is a freelance writer with a passion for travel and helping small businesses find their online voice through content marketing, blogging and beyond. She is an eclectic writer with more than 10 years of experience contributing to guidebooks, magazines, iPhone apps, online publications and more. She more »

Read more

Jun

Sharing Content with Social Media Pro Rebekah Radice

Barry Feldman: June 14, 2014 | Social media/social media marketing | 2 Comments »
The Point & The Pro Rebekah Radice

I got in the elevator at a new media conference. I recognized the face. Maybe from Twitter. Maybe a blog or two. It was Rebekah Radice. Don’t ask me how we got into it, but the brief lift lasted long enough for me to learn she’s a fellow dog lover. Chiguaguas. Rebekah’s a social media leader more »

Read more

Jun

Slideshare: A Content Marketing Imperative

Three breeds of content marketers walk among us. There are those who haven’t discovered the content marketing dream-come-true that is SlideShare. Sadly, most fall into this first category. You have those who are hip to SlideShare, but are making a bit of a mess on the mega-content hub. And finally, you have SlideShare stars. They’re more »

Read more