The Point

Jul

Why Content Marketers Must Understand Domain Authority

Content matters logo 2

The content marketing planets aligned when your hosts, Andy and Barry, selected theme music for our program written and recorded by our friend (and content astronaut) Robert Rose. The groove of the tune was the reason it worked for us, but if you listen closely, you hear a vocal loop Robert uses with a female more »

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Jul

How a Food Company with No Huevos is Shaking Things Up Online

home page

You’ll find no About Us page on the Hampton Creek website. There’s no blog. No pop-up interrupts your visit insisting you share your email address. Their home page doesn’t even have a headline. I’m not kidding. See? The company sells food, but their home page doesn’t feature a single photo. What does their home page more »

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Jul

Content Marketing Costs: How to Budget for Your Six Most Important Needs

Barry Feldman: July 9, 2016 | Content marketing | 1 Comment »

If content marketing were to have a soundtrack its theme song would have to be Buster Poindexter’s “Hot, Hot, Hot.” The percentage of companies NOT doing some form of content marketing is about the same as the percentage of people who’ve NEVER heard the tune. Don’t hold me to that. It’s not based on research. This more »

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Jul

How Smart Marketers Deal with Bounce Rate [Content Matters Episode 13]

Barry Feldman: July 2, 2016 | Podcasts: Content Matters | No Comments »
Content Matters Bounce Rate episode

“A bounce is not all bad. I would not recommend freaking out over your bounce rate.”  What does bounce rate mean? A search for its definition reveals: So… your visitor didn’t click a thing. They experienced one page of your site. That sounds bad. Is it? Andy explains many of the web’s top sites have high bounce more »

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Jun

White Hat vs. Black Hat SEO: Are You Wearing the Right One?

Barry Feldman: June 25, 2016 | Search/SEO | No Comments »
White vs black hat SEO

    State of SEO 2016: Is Black Hat SEO Really Dead? The white hat vs. black hat SEO debate rages on. And many remain confused. Blogger Gareth Simpson, an SEO Consultant based in Bristol, UK, offered this post to help you get your head around the issue.  The way that SEO marketing has been going over more »

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Jun

Want to Know How to Make Your Written Content Great?

Great written content

You would think everyone and every company would want to know how to create great written content. You’d be wrong. They don’t. I believe most companies simply want to create written content—blogs, for the most part—and don’t care whether or not it’s great. And I submit, as evidence: The Internet at large: It’s polluted with more »

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Jun

Should Content Marketers Subscribe to Email Marketing? [Content Matters Episode 12]

Content Matters Episode 12

“Email marketers gain a durable advantage.”  In the opening seconds of the new episode of Content Matters Andy delivers an emphatic little sermon on why email marketing is “sacred.” Still, while some content marketers subscribe to the power of email marketing, far too many overlook it. See, unlike your other so-called tribes, you OWN your email list. more »

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Jun

10 Top Digital Marketing Podcasts to Get Your Content Fix Fast

Top Digital Marketing Podcast

Have you been listening to the Content Matters podcast?  Andy Crestodina and I team-up every other week to bring you a 20-minute program packed full of content marketing tips and tactics. Each episode focuses on a specific topic and ends with our soon-to-be-famous “mousetrap and cheese” segment. If you like digital marketing podcasts, there’s no shortage more »

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May

Writing Fear (A Written List of Fears)

Barry Feldman: May 27, 2016 | Best practices for copywriting, Writing | 5 Comments »
writing fear

Scribophobia? Keyboard petrification syndrome (aka KPS)? That’s stupid. For lack of a better name, we’ll call it “writing fear.” Who cares what you call it. If you write, you get it. It’s frightening. Right? What isn’t? Quick back story… I got to know this guy. Jon Nastor. Good guy. Love him. He’s the host and more »

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May

The Way To Do SEO that Works [Content Matters Episode 11]

Barry Feldman: May 14, 2016 | Blogging, Search/SEO | 1 Comment »
Episode 11 Content Matters

If you want to start cranking your ranking, you need to understand SEO that works.  Just a few years back you might have achieved super SEO powers by droppging keyword bombs on your pages and “acquiring” links here, there and everywhere. Welcome to 2016 where getting your pages and posts to top Google’s search pages calls for the right more »

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