The Point

Feb

Storytelling: How Much Does It Really Matter? [Content Matters Episode 32]

Barry Feldman: February 18, 2018 | Content marketing, Podcasts: Content Matters | No Comments »
Content Matters Episode 31

Is it vital to approach blogging as storytelling? Andy and Barry look at both sides of this interesting argument in this edition of Content Matters. 

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Feb

The Content Marketing Lie Detector: It’s Time to Turn It On

Content marketing lie detector

Clients, marketing service providers, I need to talk to you both. First, clients, marketing directors and such, a word with you please… An immense population of marketers (or those that pretend to be) are peddling falsities. A little lie detection may prevent you from parting with dollars you’ll later want back. And now, marketers (or more »

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Jan

Non-Obvious Ways to Promote Your Content [Content Matters Episode 31]

Barry Feldman: January 20, 2018 | Content marketing, Podcasts: Content Matters | No Comments »
Content Matters Episode 31

In this episode of Content Matters, Andy and Barry offer a long list of non-obvious ways to promote your content—ideas you don’t often read about on blogs. 

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Jan

15 SaaS Retention Strategies and Subscription Renewal Best Practices

Barry Feldman: January 2, 2018 | SaaS marketing | No Comments »
SaaS retention strategies

  “Retention is your number one strategy for profitability. Churn is public enemy number one.” ~ Neil Patel (Crazy Egg article) Want to keep your customers? Perhaps it’s the most rhetorical question you’ve ever read. My friend and fellow blogger Ben Jacobson (Twitter / LinkedIn) recently came a-calling for a response for a roundup post he’d compose more »

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Dec

SaaS Content Marketing: Examples from 21 Ambitious Brands that Get It

Barry Feldman: December 17, 2017 | Content marketing, SaaS marketing | No Comments »
SaaS Content Marketing Examples

I did a search for “SaaS content marketing.” Perhaps doing the same got you here. Interestingly, I found some good (though predictable) write-ups of some of the better content marketing efforts from SaaS companies, but no article showcased them the way I’m about to. In addition to telling you about the many shining examples of more »

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Nov

Can Your SaaS Copywriter and Content Marketing Consultant Do This?

SaaS Copywriter

Are you considering hiring a SaaS copywriter and content marketing consultant? You’ve come to the right page. If you’re looking for the “how to” type of posts I generally write I understand if you skip this one and trust you’ll come back soon. That said, if you have a SaaS brand or manage marketing for more »

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Oct

The Road to Recognition with Personal Branding [Content Matters Episode 30]

Barry Feldman: October 24, 2017 | Content marketing, Podcasts: Content Matters | No Comments »
Content Matters episode 29

If you’re a professional, you’re a brand. In this episode of Content Matters, Andy and Barry discuss Barry’s book, The Road to Recognition, and highlight many of its lessons on developing your personal brand in the age of digital media. 

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Oct

SaaS Websites: Content, Copy & Design Ideas for the Homepage

Barry Feldman: October 8, 2017 | SaaS marketing, Web-based marketing | 3 Comments »
SaaS websites

Do you sell SaaS? I suspect you relentlessly challenge your instincts about how to present content on your homepage. I’m with you. I’m a soldier in the SaaS wars. Helping create SaaS websites and building stronger digital marketing arsenals to back them up is my “wheelhouse.” It’s hard to say what’s the ideal way to more »

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Oct

Simple Ways to Get Started with Content Marketing Metrics [Content Matters Episode 29]

Barry Feldman: October 2, 2017 | Content marketing, Podcasts: Content Matters | No Comments »
Content Matters episode 29

Are you avoiding measuring your content marketing efforts for fear of its complexity? In this episode of the Content Matters podcast, Andy and Barry present simple ways to get started with content marketing metrics.

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Aug

B2B SaaS Marketing Strategy: 27 Smart Marketing Tools and Tactics

SaaS Marketing Strategy

  SaaS companies come and SaaS companies go. I watch closely. Sometimes from the outside. Sometimes from within. The death rate of SaaS companies can be discouraging, but on the other hand, the long and growing list of mega-success stories in the software subscription business is downright inspiring. The continued growth of the industry is more »

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