The Point

Apr

In Loving Memory of a Blog [A Eulogy]

Barry Feldman: April 16, 2014 | Blogging, Content marketing | 2 Comments »
EULOGY

Dearly Beloved, We gather here today to honor the memory of our friend, Web Log. That was his birth name. Most knew him simply as Blog. Blog’s life was tragically cut short at a very young age. I’m saddened to say, he never really hit his stride or had the chance to grow up to more »

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Apr

A Great Copywriter Has at Least 21 Personalities

Barry Feldman: April 13, 2014 | Best practices for copywriting | 2 Comments »

Let me introduce myself. I’m, um, I’m, uh … Hmm. I had this a minute ago. But suddenly I’m a different person. I’m wearing a different hat. I have different strengths and skills. It’s like I switched gears. The chains fall into a different combination of sprockets and I’m cruising along with an entirely different more »

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Apr

Search Yourself: A Personal Branding Must

Barry Feldman: April 5, 2014 | Personal branding, Search/SEO | No Comments »
your name here

Personal branding is all the rage. I wrote a post offering 11 suggestions for getting started with your personal brand development last month, which was well received. Then I wrote a listicle version for the popular site, 12Most.com, which went ballistic on social media, especially LinkedIn. Next, (with a big assist from my friend Seth more »

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Mar

Social Media Pants (and Other Ways to Network and Make Friends)

Barry Feldman: March 30, 2014 | Social media/social media marketing | 3 Comments »
social media pants

Social media pants? Yup. I really enjoy attending new media conferences and in an effort to make the most of the opportunity to network at them, I try to dress for the occasion. I'll show you what I mean by that.

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Mar

Pick the Brains of 5 Top Content Marketers for Brilliant Strategies

Barry Feldman: March 29, 2014 | Content marketing, Interviews | 1 Comment »
Entrepreneur - brilliant strategies

This article by Eric Siu Entrepreneur.com features great insights from marketing leaders including Rand Fishkin of Moz, Neil Patel (he’s kind of a big deal), Heidi Cohen, and Scott Abel. I have to share it with you.   The post originally ran as “The 5 Brilliant Strategies You Can Learn From Top Content Marketers.” *** Ready more »

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Mar

Kiss My Glass: Turning On Your Prospect’s Passion [Interview & Podcast]

Content Marketing 360

Not long after I began blogging here, there and everywhere, I started getting requests to do interviews. It’s a nice benefit that springs from building a distinct personal brand online. Today I get a ton of requests for written Q&A’s, videos, and especially, podcasts. I must admit, I enjoy doing interviews for programs such as more »

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Mar

Online Marketers, What’s the Plan? Got a Planner?

the planf or effective online marketing

  “What so many small businesses need more than anything is … a plan.” ~ Brian Clark, Copyblogger Looking for the great shortcut to immense success with online marketing? Sorry, wrong article. Ready to roll up your sleeves and get busy forging a plan to create the kind of content that will produce a traffic, lead more »

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Mar

Sharpen Your Storytelling Skills to Earn the Audience’s Attention

storytelling skills

  Inbound marketing focuses on the power of pull. You  do everything possible to anticipate the needs and wants of your buyers. You then invest heavily in different messages and media to get clicks, appear on whichever rectangular piece of glass flickers before the prospect, and command their undivided attention for a spell. And you usually fail. We more »

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Mar

I Am What I Am: Personal Branding Tips from Michael Hyatt and Me

personal branding tips

You. Me. Michael Hyatt. Popeye. Perhaps we don’t have that much in common. Ah, but we do. Personal brands are we. Our agendas may differ—better job, more clients, book sales, or (your goal here)—but we seek the same things: recognition, respect, influence and success. You, my friend, are a brand. A photographer. Life coach. Presentation more »

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Mar

Why Smart Marketers are Using Google+ (Interview with B.L. Ochman)

Barry Feldman: March 2, 2014 | Social media/social media marketing | 2 Comments »
google plus marketing b l ochman interview

    Are you avoiding Google+ because it’s: a ghost town? too complicated? yet another thing to do and you haven’t gotten around to? In this interview I did with B.L. Ochman, Google+ coach and one of the most influential women in social media, you’ll find out why Google+ is a key tool in your more »

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