The Point

May

The Way To Do SEO that Works [Content Matters Episode 11]

Barry Feldman: May 14, 2016 | Blogging, Search/SEO | 1 Comment »
Episode 11 Content Matters

If you want to start cranking your ranking, you need to understand SEO that works.  Just a few years back you might have achieved super SEO powers by droppging keyword bombs on your pages and “acquiring” links here, there and everywhere. Welcome to 2016 where getting your pages and posts to top Google’s search pages calls for the right more »

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May

What is a Lead Magnet? (And 10 Ways to Quickly Magnify the Size of Your Email List)

What is a lead magnet

    A lead magnet is a free offer you make in exchange for an email address (and possibly additional information). Lead magnets are also called: Signup incentives Signup offers Freemiums Content upgrades And many other terms One well-respected digital marketer calls them “an irresistible bribe.” Sounds seedy to me. Lead magnets are above-board and more »

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Apr

Conversion Course: Learn How to Write Profitable Websites

Presenting the Copywriting for Conversion course Lessons to Help You Reduce Bounce Rate and Create a More Profitable Website You invest time and money to get people to your website. Your sales suffer when they leave (aka bounce) without clicking and sticking around. Why do new visitors to your website bounce? They get confused They more »

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Apr

Is Your Homepage Doing Its Job? [Content Matters Podcast Episode 10]

Content Matters 10

Is your digital marketing in distress? It’s time to revisit your homepage design. “Your homepage fills a lot of shoes,” says veteran website development professional Andy Crestodina. What are they? In this episode of the Content Matters Podcast, Andy and Barry go through your home page left to right, top to bottom, and desktop to more »

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Apr

The Fast & Simple Way to Increase Your Conversion Rate [An Encyclopedia of Call-to-Action Ideas]

Screen Shot 2016-04-17 at 11.07.39 PM

Want to increase conversion? Duh. Want a tedious and complex lesson on CRO (conversion rate optimization) or would you prefer to know the most simple little conversion secret in the digiverse? Sheeshe, Barry, you ask some silly questions (he writes in a strange third person voice shift). Okay, my friend, let’s stroll down Uncomplicated Avenue today. more »

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Apr

The Key to Planning an Effective Content Marketing Program [Content Matters Podcast Episode 9]

Barry Feldman: April 9, 2016 | Content marketing, Podcasts: Content Matters | 1 Comment »
Episode 9

The Key to Planning an Effective Content Marketing Program: A MISSION STATEMENT Companies that struggle to achieve their goals with content marketing usually don’t have documented strategies. In this episode of Content Matters Podcast, Andy and Barry discuss how and why to create an all-important mission statement, which will give your marketing programs the focus more »

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Mar

Content Marketing KPIs: An Easy-to-Understand Overview for the Analytically Challenged

Barry Feldman: March 31, 2016 | Analytics and measurement, Content marketing | 2 Comments »
CM KPIs

  Do You Have a Handle On Your Content Marketing KPIs? Content marketing is an enigma. When it comes to doing it, almost every company on the web is clued-in. But when it comes to measuring it, most are clueless—and the majority is willing to admit it. Let’s unravel this sucker. Research reveals the majority more »

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Mar

Interviews: Game Changers for Content Marketers [Content Matters Podcast Episode 8]

Content Matters Episode 8

In this episode of Content Matters, we come out of the gate claiming interviews can be a game-changer for content marketers. Why would we make such a bold statement? Because Andy and I have learned that conducting interviews is a powerful double whammy. You’re able to generate more credible and highly compelling content. You build more »

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Mar

How to Write a Presentation that Converts

Write presentations

Have you ever wondered how to write a presentation? I’m not talking about your obligatory reviewing-the-numbers or previewing-the-game-plan decks where you may be able to get away with a set of snoozer slides. I’m talking about the presentation that stands on its own as a piece of clickass content created to inform and entertain your more »

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Mar

Getting Maximum Value from Marketing Events [Content Matters Podcast 7]

Barry Feldman: March 12, 2016 | Podcasts: Content Matters | No Comments »
Content Matters episode 7

Let’s talk about how to make marketing events matter. The first question Andy asks in this episode of the Content Matters podcast is “Why go to events?” Our “made for the commuter” podcast is short, but my answer to the question was a fairly long list. I explained you go to marketing events to: Learn more »

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