The Point

May

Content Marketing Roles: A Guide to Building Your Team

Help wanted? Let me help you with that. Sooooo… You know you need to keep nailing your content marketing to increase traffic, leads and sales. And (I hope) you also know success in content marketing is enjoyed only by companies committed to hiring the best talent. Content development director Michele Linn of Content Marketing Institute recently wrote: Each year we track the challenges marketers more »

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May

Conversion Copywriting: Strategies to Create a Customer Comfort Zone

conversion copywriting

How are you feeling? If you’ve been here before and have come to know and trust me, you probably feel quite comfortable. Is it your first time? Now that’s an entirely different bale of hay. It’s human nature, right? When you arrive somewhere—or interact with someone—for the first time, you may be curious, but you more »

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May

The Content Marketing Challenges Doing You In

Barry Feldman: May 13, 2015 | Content marketing, Marketing strategy | No Comments »

Failure is an option. In content marketing, the fails outnumber the successes 2:1. I’ll assume you want to be on the right side of this ratio. But recent history suggests it’s more likely you’ll go left and meet the fate of the majority. There are a number of reasons content marketers fail. If you want more »

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May

Twitter Profiles: You Eggheads Crack Me Up

Barry Feldman: May 12, 2015 | Social media/social media marketing | 2 Comments »
Twitter profiles

  It’s time to stop yoking around with your Twitter profile picture I’m Twitter-obsessive. No apologies. Twitter rocks. I also feel I’ve got the hang of it, but not just mechanically. After a couple of years of trial and error, I’m accomplishing the objectives I have for the medium. I’m getting the Twitterati to read and share more »

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May

Personal Branding Strategy: Make Guest Blogging Pay

Guest blogging

You rarely hear stories of people who get involved in social media and content marketing—and boom—their personal brand takes off. It may be the dream, but it’s seldom the reality. I wonder… Are you taking guest blogging seriously? I’m going to shed some light on someone who made guest blogging a high priority and benefited more »

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May

Digital Marketing Lead Generation Strategies [Free eBook]

white tab cover 1

I wrote a 40-page eBook covering today’s most effective digital marketing lead generation strategies. It was recently published by Three Deep Marketing, a sizable agency in Minnesota that’s one of the nation’s premier practitioners of data-driven digital marketing. From content marketing to marketing automation and many other tactics, the eBook covers a lot of ground. You can more »

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Apr

Is the Wrong Department Creating Your Content? [Video: Interview with Marcus Sheridan]

Barry Feldman: April 27, 2015 | Content marketing | 2 Comments »
wrong dept

Marcus Sheridan, The Sales Lion, always calls me “brother.” Though I’m way older than him, I see him more as a “father” than a sibling. You see, it was just four years ago when I read “Inbound Marketing” by the founders of HubSpot. I thought, “I get it. This is how marketing works now.” Then more »

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Apr

Infographics 101: The Big Idea (The Great Big List of Infographic Ideas)

Barry Feldman: April 19, 2015 | Content marketing | No Comments »
Great big list of infographics ideas

Infographics continue rocking. And rolling. See, you may knock one out of the park with a blog post or another content type and earn links and social media shares, but something unique happens with a killer infographic … It not only captures attention, it gets reposted. All over the place. And your brand goes with more »

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Apr

Your Guide to Mastering the Most Critical Content Marketing Skill

Barry Feldman: April 11, 2015 | Content marketing | 1 Comment »

You’ll need a number of skills to master content marketing. The most important of them is teaching. Content Marketing Institute’s Joe Pulizzi hit the concept squarely with his post “Why Education is a Powerful Content Marketing Strategy: 17 Examples.” As usual, Joe’s lesson was off-the-charts. I also loved the commentary stream that followed, especially this: more »

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Apr

20 Signs Your Web Content Writer Won’t Cut Through the Crap

Web content writer

I was on vacation in Vancouver with my family last week. We went to the famous public market on Granville Island. There’s a lot to see and do there. The market seems to offer every flavor of everything. I would have enjoyed it more if my sinuses were not a stuffed-up mess. When I decided more »

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