The Point

Aug

Social Proof Marketing Makes Your Register Ring

Screen shot 2014-08-16 at 3.50.11 PM

The happiest place on earth is a zoo. Actually, it’s a theme park. Disneyland, right? It has mice and ducks and all kinds of animals running around, but they’re uncaged. I call it a zoo because it’s crowded. The crowds don’t keep you away though, do they? In fact, they have the opposite effect. Same more »

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Aug

The Absolute Beginner’s Guide to Social Media Marketing

Barry Feldman: August 11, 2014 | Social media/social media marketing | No Comments »
absolute beginners guide to social media marketing

Just four years ago, I felt like you do. Social media was another language. Foreign. Frightening. Your insecurities are natural… Will I look lame? Am I too late to the party? Will anyone care what I have to say? Let ‘em go. Relax. Social media is a conversation. You can join any time. Join now. more »

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Aug

Content Marketers that Walk It, Talk It & Get It Done

Barry Feldman: August 2, 2014 | Blogging, Content marketing | No Comments »
Content marketers walked the walk

Now here’s a chap who knows how to create content and repurpose it wisely. Meet Mark Masters of the ID Group in the U.K. His idea was quite simple: interview an extensive series of marketing leaders. I’m sure it took a ton of work, but he made it happen. I was thrilled to be included more »

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Jul

How Publishing Crappy Content Ruins Your Rankings

Barry Feldman: July 29, 2014 | Blogging, Content marketing, Search/SEO | No Comments »
content farm

Lessons from (and confessions of) a former content farmer. This is a guest post from Erik Devaney of HubSpot, aka @BardOfBoston, pictured above Ever stumble across a poorly written, vaguely comprehensible article with a title like, “How to Cook Atlantic Pygmy Octopus on a Weber Grill” or “The Best Types of Blue Flowers for Japanese Rock more »

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Jul

Personal Branding: Power Tips for Getting Your Online Brand In Line

Barry Feldman: July 19, 2014 | Blogging, Personal branding | No Comments »
Personal branding tips

Let’s talk about you. You’re a brand. Do you know how to develop your personal brand? As an online marketing consultant and writer, I found myself answering a ton of questions about building and developing a personal brand. So I did a lot of reading on the subject as well as reflecting on many of more »

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Jul

The World’s Greatest Social Media Marketer [INFOGRAPHIC]

I wrote this article for MarketingProfs a while back… The world’s greatest social media marketer has objectives and strategies. They’re documented—on a spreadsheet—or on some social platform where her peers can collaborate. She understands the whole analytics and metrics thing that matters to the bean counters. Another spreadsheet? You’d better believe it. Social media blog more »

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Jul

How to Neglect, Abuse and Lose Customers Like HostMonster

Barry Feldman: July 11, 2014 | Bullshit | No Comments »

You have a lot of choices when it comes to selecting a website host. In recent years, Endurance International Group has increased the chances you choose them by gobbling up hosting companies including JustHost, HostMonster, BlueHost, and HostGator. But they’ve decreased the chances you stay with them by delivering the worst possible customer service. If you more »

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Jul

I Got a New Phone

I’m so excited. I got a new phone. No, not one of those pocket sized computers you use to make retro photos or 6-second videos. I’m talking about a desktop phone. You’d need some seriously big pockets to carry this one around. It has two lines. A blue display lights up to show me who’s more »

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Jul

Hey Marketers, No One Needs Your Nontent [and the ingredients for making the good stuff]

Barry Feldman: July 2, 2014 | Bullshit, Content marketing | 8 Comments »

Who the hell needs nontent? No one. So why make it? I mean, sheeshe, for every quart of content, there must be a gallon of nontent diluting the media and keeping buyers from finding the good stuff. Look at this shit. Penis nicknames. Hands drawing words on a whiteboard to spell out what the announcer guy is saying? more »

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Jul

4 Conversion Rate Boosters Based on Psychology

Barry Feldman: July 1, 2014 | Conversion optimization | No Comments »
conversion rate boosters psychological triggers

Conversion is the word. “Conversion rate optimization,” CRO, is the common 3-word version. Would you prefer one less word to abbreviate? Try “conversion optimization.” I ran that phrase in Google Trends to see if the topic really is as hot as I suspected. Look what I found… Google Trends: March 2014 report for conversion optimization. more »

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