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Feb

How to Edit Copy [Content Matters Episode 22]

Barry Feldman: February 12, 2017 | Podcasts: Content Marketing Minds, Writing | Comments
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Content Matters Ep 22

A ton of content creators make one, or two, big mistakes when they write copy:

  1. They publish first drafts
  2. They edit as they write

In this edition of Content Matters, Andy and Barry make a case why these two mistakes compromise the quality of your content and slow your production.

Listen to “How to Edit Copy [22]” on Spreaker.

In this (highly stereophonic) episode we cover:

  • When’s the right time in the writing process to edit?
  • Why the first paragraph is often disposable
  • How to edit online copy to appeal to scanners
  • The value of “incubation”
  • A long list of things to axe
  • Our copywriting pet peeves
  • How to inject energy into your copy
  • Why you should “cut that out”

In the cheese & mousetrap segment:

  • Barry explains why to not write like a journalist
  • Andy makes a case for writing your call to action in first person

Resources mentioned in this epsidode:

On the next episode of Content Matters:
The power of collaborative content

Listen to any or all of the Content Matters podcast episodes and share your thoughts about the program on iTunes. 

Barry Feldman
Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting. He writes and educates clients on online marketing on The Point and on many other sites across the web. Connect with Barry on Google+.
Barry Feldman

@feldmancreative

Focused on effective online marketing #content marketing consultant #copywriter #creative director #social media advisor #rock n' roller
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Barry Feldman
Barry Feldman