The better question is: “What makes your website successful?”

See, you could define “a great website” a variety of ways. Simply stated, a great website inspires the visitor to take action. That’s success, right?

It follows then that you can only deem your website successful when you know what you want its visitors to do. And the one and only strategy for optimizing it is to perpetually work at it in a measured effort to get more visitors to take the action you deem important.

Of course, no website invokes an action every time. However, when you understand and apply the elements that make a great website, your chances to produce a successful outcome multiply immensely.

So here and now I present to you a generous list of things you can do to create a great website and increase its success.