strategy

The Key to Planning an Effective Content Marketing Program [Content Matters Podcast Episode 9]

  The Key to Planning an Effective Content Marketing Program: A MISSION STATEMENT Companies that struggle to achieve their goals with content marketing usually don’t have documented strategies. In this episode of Content Matters Podcast, Andy and Barry discuss how and why to create an all-important mission statement, which will give your marketing programs the…

Your Content Marketing Report Card: Give Yourself a Grade

  Let’s give the 2014 predictions and trends a rest, for now. I don’t mean to be breaking up the party, but please, let’s not worry about where the industry is going and look within. If you need to be tuning into a trend, we’ll call this exercise a “selfie.” After, I’ll get out of your…