We’re going to talk about post website depression (PWD). If you’re a sufferer, I urge you not to be embarrassed. You’re hardly alone. Generally, PWD is preceded with wild mood swings. For months you’re knee-deep in the grind. Meetings and conference calls. Site maps and wireframes. Copy and code. Layouts and links. Flurries of…
“Be real before being virtual” is a favorite little axiom of mine coined by personal branding expert William Arruda. “Will the Real You Please Stand Up” is favorite new book of mine by social media expert Kim Garst. And what follows is a favorite article I orginally wrote for Convince and Convert. Each focuses on the all-important theme,…
I’m onto you. You love social media. You can’t get enough. You can’t get enough followers, shares, comments. You can’t get enough tips from experts. There’s never enough time to do it, so you hunger for knowledge about how to use social media effectively as possible. I learned that when I read this, The 2015…
Presenting Visual Strategies for Smart Content Marketing It’s often said, a picture is worth a thousand words. But are they worth a thousand bucks? They can be because they start conversations. They attract attention. Pictures help you tell stories. They stop web surfers and turn them into readers, which is often a crucial first step…
It’s time to master LinkedIn, the personal branding epicenter of the Internet. LinkedIn enters into every conversation I have about personal branding. It comes up in the daily conversations I have about content marketing and new media advertising. And whenever I’m tasked with helping people get started with social media marketing, the discussion always includes LinkedIn….
Have you read the “2015 Social Media Marketing Industry Report?” Each year, Michael Stelzner of Social Media Examiner delivers the report, which includes data summaries of their massive survey along with his insights. First up in the latest edition is the “Top 5 social media questions marketers want answered.” Question #1: What social tactics are…
You value social shares, right? I don’t want to hear about how vanity metrics are worthless. Getting more followers should have a positive affect and inspiring them to share your content is one of the big reasons to get involved in social media. It’s not easy to place a dollar value on social shares, but…
It’s time to stop yoking around with your Twitter profile picture I’m Twitter-obsessive. No apologies. Twitter rocks. I also feel I’ve got the hang of it, but not just mechanically. After a couple of years of trial and error, I’m accomplishing the objectives I have for the medium. I’m getting the Twitterati to read and share…
You’ve spoken. Loudly. Cleary. But your voice echoes off the wall. It’s not what you were hoping to hear. You’re sure you had something of value to say. In fact, your recent masterpiece is the most helpful content you’ve ever put out. But it’s found no audience—or no audience has found it. You, like…