SERPs

SEO Bullshit (And How to Avoid Stepping In It)

I’m NOT calling SEO bullshit. I’m not saying you don’t need to understand SEO. You do. And when you do, search will become a leading ingredient in your marketing mix and possibly the largest source of traffic to your website. (Psst… I simplified it for you here.) I’m not saying you shouldn’t do SEO. If…