Podcasting

10 Top Digital Marketing Podcasts to Get Your Content Fix Fast

  Have you been listening to the Content Matters podcast?  Andy Crestodina and I team-up every other week to bring you a 20-minute program packed full of content marketing tips and tactics. Each episode focuses on a specific topic and ends with our soon-to-be-famous “mousetrap and cheese” segment. If you like digital marketing podcasts, there’s no…

Online Marketing Experts Aren’t Always Right

True or false: You should do what online marketing experts say.  Tralse? Fue? Help me. I’m looking for some middle ground. See, online marketing is: (A) Hard (B) Ever-changing (C) Continuously experimental (D) Different for everybody (E) All of the above You bet your F’in’ A the answer’s (E). Marketing changes at the speed of screen flicker So…

The Most Effective Content Marketing Tip Ever

Sorry. I’ve been toting this one around in my pack for a while now and haven’t yet shared it with you. Here you go, the most effective content marketing tip you can possibly ever hope to hear. Answer your prospects’ top 30 questions. That’s it. Do it and enjoy the magic. I’ll expand on the…

7 Content Marketing Solutions for the Writing Impaired

You know that a steady stream of new and valuable content is the key to get new prospects to click around and existing customer to stick around. Nonetheless, you‘re staring into the abyss consumed with the question, “Who’s going to write content for the company.”