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Copywriting Tips for a More Effective Home Page

Copywriting tips series: 1 A more effective home page. At the risk of stating the obvious, your website is the hub of your marketing. My next uber obvious observation is your home page will be its most visited page. I like to say your home page is the lobby of your business. (<< Link provides a website…

Website Navigation: How to Man the Helm

Your goal is to lead travelers safely through the waters of your website. Think first about the destination, and after, the journey. Where do you want to guide the guests? What should they do upon arrival?