digital marketing

Digital Marketing FAQs (and Easy-to-Understand Answers)

Here’s what I’ve done to create a page featuring digital marketing FAQs… I’ve racked my brain to list questions I’m asked by clients, on podcasts, etc. I’ve selected the questions I believe I can answer and scoured other posts featuring common questions about digital marketing. I’ve answered each mostly based on my experience and insights…

10 Top Digital Marketing Podcasts to Get Your Content Fix Fast

  Have you been listening to the Content Matters podcast?  Andy Crestodina and I team-up every other week to bring you a 20-minute program packed full of content marketing tips and tactics. Each episode focuses on a specific topic and ends with our soon-to-be-famous “mousetrap and cheese” segment. If you like digital marketing podcasts, there’s no…

Digital Marketing Basics: Simplified and Comprehensive

Marketing works differently now. Push is out. Pull is in. You have to think inbound. Traditional “outbound” marketing tactics that dominated the pre-Google world are now alarmingly ineffective. We all have the power to filter out advertising and we’re not afraid to use it. The customer is in control. The communications process begins if and…

Marketing Experts Reveal What the Future Holds

Is marketing the same thing as advertising? Marketing expert Michael Brenner (SAP, Business2Community, B2B Marketing Insider) just published a great eBook titled, “The B2B Marketing Insider’s Future of Marketing Series.” In its introduction, Michael writes, “Most people think marketing is the same thing as advertising.” Do you? Michael writes… “To me, it has always been…