copywriter

Understand Who Will Visit Your Website

When clients come a-calling on me to plan and write new websites for their business, the first questions I ask: “Who will be visiting your site?” 9 of 10 times I don’t get a specific answer.

Podcast: My 10-year old wants to know more about copywriting.

The copywriter interview by FeldmanCreative Spend 3 minutes with my daughter Leah and I. It seems Leah, who loves to write, had questions about what I do. She started asking me and I said “We should do this in the form of an interview.” She was all over it and it took it fairly seriously,…

“SERP?” A four-letter word starting with S.

SERP: Search Engine Results Page. Another silly acronym. Let’s all grrrrrrrrowl together. Don’t care to learn about it’s meaning? Ooh. Even sillier. A SERP is what you’re served microseconds after you put something in Google. (Or Bing for the Microsoft faithful. Or Yahoo! for a few remaining dinosaurs.) Whaddaya’ see in a SERP? Website page…

Do you have your eyes on the ball?

I feel like a coach. I guess I actually am. I say this because I’m providing consulting for a number of companies now, big and small, mostly small, even agencies, and find myself constantly reminding my clients the same fundamental piece of advice. But we’re not playing ball. We’re playing marketing communications. So, let me…