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Aug
Click and Stick: Do Your Titles Do the Trick?
For a website copywriter, it all begins with a click. Goal one: entice someone to click. Goal two: keep the reader on your site. I like to call it “click and stick.”
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- February 25, 2012
- Barry Feldman
A Successful Website Achieves Objectives
A nearly universal objective for business websites is to find out WHO came to visit, to collect a business card, if you will. I’ll expand on this by listing the top three useful website strategies.
- February 23, 2012
- Barry Feldman
Understand Who Will Visit Your Website
When clients come a-calling on me to plan and write new websites for their business, the first questions I ask: “Who will be visiting your site?” 9 of 10 times I don’t get a specific answer.
- February 15, 2012
- Barry Feldman
Creating a New Website? Borrow from the Best.
I submit the savvy way to get started on a new website is to pickpocket ideas wherever you can find ‘em.
- January 30, 2012
- Barry Feldman
Social Media Influence Works Both Ways
Influence is about building real two-way relationships that are mutually beneficial.
- December 6, 2011
- Barry Feldman
If the recipe for success is content marketing, isn’t copy the main ingredient?
Thought leaders around the world agree: when you establish a presence on the web you become a publisher. However, the notion that often follows goes something like this: now that you’re a publisher, you need journalists to create your content—not copywriters.
I beg to differ.
- October 25, 2011
- Barry Feldman
Your Customer is More Persuasive than Your Copywriter.
Your customer’s opinion of your brand or product outranks everyone else’s voice.“Peer-to-peer marketing” or “word of mouse” is the most powerful form of advertising ever.
- October 7, 2011
- Barry Feldman
Podcast: My 10-year old wants to know more about copywriting.
The copywriter interview by FeldmanCreative Spend 3 minutes with my daughter Leah and I. It seems Leah, who loves to write, had questions about what I do. She started asking me and I said “We should do this in the form of an interview.” She was all over it and it took it fairly seriously,…
- August 26, 2011
- Barry Feldman
“SERP?” A four-letter word starting with S.
SERP: Search Engine Results Page. Another silly acronym. Let’s all grrrrrrrrowl together. Don’t care to learn about it’s meaning? Ooh. Even sillier. A SERP is what you’re served microseconds after you put something in Google. (Or Bing for the Microsoft faithful. Or Yahoo! for a few remaining dinosaurs.) Whaddaya’ see in a SERP? Website page…
- August 23, 2011
- Barry Feldman
Do you have your eyes on the ball?
I feel like a coach. I guess I actually am. I say this because I’m providing consulting for a number of companies now, big and small, mostly small, even agencies, and find myself constantly reminding my clients the same fundamental piece of advice. But we’re not playing ball. We’re playing marketing communications. So, let me…
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