01
Dec
The eBook is the Stud in Your Content Marketing Stable
Your eBook has reproductive powers. A carefully planned eBooks will produce beautiful babies for a year or more be the key to your effective content marketing program.
27
Nov
Wise-Up Your Marketing Strategy
Every marketing initiative should be preempted with a thoughtful and strategic marketing audit. Ruth Zive of MarketingWise explains why.
15
Nov
Most Marketing is a Bunch of BS
Adobe’s “The State of Online Advertising” research paper (created by research firm Edelman Berland) tags online advertising as bullshit and makes a case for why content marketing is more effective.
08
Nov
Maybe You’re Not Wasting Enough Time with Social Media.
This is an opinion piece based on important social media research from Vertical Response. I felt compelled to chime in and enjoyed it. I’d like to hear your opinion too.
07
Nov
Content Worthy of the Country’s Highest Office
In this edition of Content Marketing Minds, NetBase’s Lisa Joy Rosner tells you all about the 2012 Election Mood Meter, a very cool social media thingamajig.
05
Nov
The Power of Influencers: Rockets Don’t Fly Themselves
Discover and learn how to apply the “elevation principle.” The formula works to propel your business when “you shine the spotlight on other people.”
26
Oct
A Big Fat Content Marketing Circus [Podcast]
Presenting a program is about content coming in the form of a live bicycling event from one of America’s great breweries, New Belgium, makers of Fat Tire Amber Ale.
04
Oct
Do You Have the Skills to Cut It in Content Marketing?
In the content marketing realm, you create treasure or trash. Here, I offer thoughts on what it takes to create the best content.
29
Sep
Free Webinar: The Value of Content on Today’s Web
Let’s talk on Tuesday. I’m excited to announce I’ll be joining a small panel of content marketing experts for a fun, informative, and interactive webinar this coming Tuesday, October 2. The webinar is free and open to all. Register here, now. Here’s a preview of some of the things we’ll be talking about. My 2-cents…
27
Sep
How Do You Continue to Generate Useful Content?
By actively listening (observing) the interactions taking place, you gain the insights needed to create relevant content and spark conversation. Your goal is to engage the audience, join the conversation, and ultimately, earn a larger media footprint and join the ranks of industry influencer.