Now here’s a chap who knows how to create content and repurpose it wisely. Meet Mark Masters of the ID Group in the U.K. His idea was quite simple: interview an extensive series of marketing leaders. I’m sure it took a ton of work, but he made it happen. I was thrilled to be…
Garrett Moon of Todaymade is one of my favorite bloggers. I loved the tips he offered in this post and he agreed to let me republish it here. Ahh.. the life of a small business owner. So peaceful, so serene, and so little stress. Am I right? Of course not–your life is crazy! But you wouldn’t have it…
This article by Eric Siu Entrepreneur.com features great insights from marketing leaders including Rand Fishkin of Moz, Neil Patel (he’s kind of a big deal), Heidi Cohen, and Scott Abel. I have to share it with you. The post originally ran as “The 5 Brilliant Strategies You Can Learn From Top Content Marketers.” *** Ready…
Not long after I began blogging here, there and everywhere, I started getting requests to do interviews. It’s a nice benefit that springs from building a distinct personal brand online. Today I get a ton of requests for written Q&A’s, videos, and especially, podcasts. I must admit, I enjoy doing interviews for programs such as…
Four years or so ago, after having invested 20-plus years in marketing, I had no doubt I knew what I was doing. Then the term “inbound marketing” caught fire—thanks to a book by the same name, written by the two founders of HubSpot. I read the book. Then doubt was ALL I had. I felt…
Face it content marketers, it gets harder every day to get noticed. Everyone is strumming away at this content marketing thing, but a sea of sameness prevails. Very few have truly unique tunes, so it gets perpetually harder to get people to … well … tune in. Allow me to take you back in time…
Open your calendar please. Mark the dates for next week, Feb. 11, 12, 13. Of course, I don’t expect you’ll commit all three days to nothing but webinars. However, if you want to take in fun and free lessons from some of the best, have a look at the Content and Customer Engagement Summit schedule and…
Sorry. I’ve been toting this one around in my pack for a while now and haven’t yet shared it with you. Here you go, the most effective content marketing tip you can possibly ever hope to hear. Answer your prospects’ top 30 questions. That’s it. Do it and enjoy the magic. I’ll expand on the…
This is a guest post by Mike Sobol of ContentBlvd. Deep content is immensely valuable for your readers, your credibility and your SEO. When you delve into a subject and create a post that others use as reference material, that’s a content marketing home run. Barry does it here on his own blog with…
Let’s give the 2014 predictions and trends a rest, for now. I don’t mean to be breaking up the party, but please, let’s not worry about where the industry is going and look within. If you need to be tuning into a trend, we’ll call this exercise a “selfie.” After, I’ll get out of your…