Combine “web” with “log” and you get “blog.” It’s a funny word, but serious business. Of course, there are millions of blogs that aren’t about business. Music, fashion, travel, food and beauty top the long list (according to this research). This post isn’t about them. This post is about blogging for business—with a purpose. We…
Damn man. That’s kind of a sweet headline. It’s on topic, spells out a benefit, and has potentially two keyword phrases that might just rock the search Gods. Damn ma’am. That headline bites. This is supposed to be an article about the joy of funny headlines and this one’s 100% yuck-free. Ain’t life ironic? I…
Shame on me. Why am I so hell-bent on writing about the mistakes marketers make? Good question. Why do teachers mark-up essays with red pens? Why do they give exams? Why do athletes review the “film” of their performances? Why do speakers practice their delivery by videotaping themselves? Why do the best of the best…
The original version of this article, “Why is Your Content Boring?” ran at the Vertical Measures blog. “Our content isn’t producing the results we want.” As a content marketing consultant, I hear this one often. As a content consumer, I see why—all day, every day. Most content is flat out dull. And as a content creator, I…
Not everyone is a pro. If you’ve been doing marketing for as long as I have you may recall when the Macintosh came out in the 80s. It was a landmark in personal computing. And it opened the floodgates for countless amateurs trying their hands at design. Suddenly, everyone was a graphic designer. A rushing…
One fantabulous thing about the Google/YouTube/Google+ connection (the links here are to my YouTube and Google+ pages) is how easy it is to create, publish and share video content. This interview recorded just a few weeks ago is a great example. Arnie Kuenn, founder of Vertical Measures, gave me my first guest blogging opportunity…
“The Plan to Grow Your Business with Effective Online Marketing” is a must-read. Learn how to make your website a customer attraction force field, convert and nurture leads and succeed online.
What makes successful TOFU content? Journalist and blogger Brianne Carlon shares her headline writing advice here.
For a website copywriter, it all begins with a click. Goal one: entice someone to click. Goal two: keep the reader on your site. I like to call it “click and stick.”
The benefits of blogging, why most of them stink, and the advice you need for making yours one of the best in the business.