In this episode of Content Matters, we come out of the gate claiming interviews can be a game-changer for content marketers. Why would we make such a bold statement?

Because Andy and I have learned that conducting interviews is a powerful double whammy.

1. You’re able to generate more credible and highly compelling content.
2. You build meaningful relationships with influential voices in your industry.

Take 20 minutes to take-in our best tips for capitalizing on the power of interviews and collaborating on content marketing initiatives.

Highlights from the episode include:

• The Elevation Principle from Michael Stelzner’s great book, Launch
• How an ally in content creation becomes an ally in promotion
• The power of roundup-style content
• A review of various types of interviews and interview formats you might try
• The most effective ways to get contributions from experts
• Effective ways to do interviews via email
• How to deliver the best answers when you’re interviewed
• Playing referral tag to grow your network
• Why you need a guest blogging strategy
• The greatest social media marketing tool (is not what you’d expect)

In the cheese and mousetrap segment

• Barry reveals a visual strategy to drive traffic to your interview-based content

• Andy explains how to get a “yes” from nearly everyone you’d like to interview

Resources from the episode

• Launch: How to Quickly Propel Your Business Beyond the Competition, by Michael Stelzner
• 34 Ways to Get the Most from a Conference — a roundup post example from Orbit Media
• The Best Copywriters Offer Great Copywriting Secrets — a roundup post example from Feldman Creative
• Four Keys to Creating a Great Audio Interview by Charlie Meyerson, a guest post on Orbit Media’s blog

In the next episode of Content Matters we’ll talk about:
The all-important content marketing mission statement