I wrote a 40-page eBook covering today’s most effective digital marketing lead generation strategies. It was recently published by Three Deep Marketing, a sizable agency in Minnesota that’s one of the nation’s premier practitioners of data-driven digital marketing. From content marketing to marketing automation and many other tactics, the eBook covers a lot of ground. You…
In this and a few upcoming posts, I’m going to share some favorites from 2014. This year, I was asked to answer questions for a good number of round-up posts. They were all good fun, but I’d have to say this one from Oktopost was my favorite because of its playful angle. “Blast From The Past!…
You’ve arrived, but feel lost. Or confused. You’re being bombarded with stimuli. Or too many choices. You’re unsure what to do next. I know exactly what you’re going to do next. You’re going to leave. You’re off in search of a place where you feel comfortable, confident, more “at home.” Now here’s the rub….
True or false: You should do what online marketing experts say. Tralse? Fue? Help me. I’m looking for some middle ground. See, online marketing is: (A) Hard (B) Ever-changing (C) Continuously experimental (D) Different for everybody (E) All of the above You bet your F’in’ A the answer’s (E). Marketing changes at the speed of screen flicker So…
“Eat your beets.” That’d be mom talking to her son Zack. Zack doesn’t like what he sees. These round globs are red. Dark red. They appear to be bleeding. His mother says, “You’ll love them. Trust me.” Zack, of course, loves his mom. Trust is another story. Mom says, “They’re really good for you.” Zack thinks,…
The happiest place on earth is a zoo. Actually, it’s a theme park. Disneyland, right? It has mice and ducks and all kinds of animals running around, but they’re uncaged. I call it a zoo because it’s crowded. The crowds don’t keep you away though, do they? In fact, they have the opposite effect. Same…
Check me out. A new client told me he hates pop-up opt-in boxes on websites. As website tactics go, this one seems to be high on people’s hate list. Know what I said? I said, “It doesn’t matter if you hate them. We’re going to do what works.” Now if you know me, you know…
“What so many small businesses need more than anything is … a plan.” ~ Brian Clark, Copyblogger Looking for the great shortcut to immense success with online marketing? Sorry, wrong article. Ready to roll up your sleeves and get busy forging a plan to create the kind of content that will produce a traffic, lead…
You. Me. Michael Hyatt. Popeye. Perhaps we don’t have that much in common. Ah, but we do. Personal brands are we. Our agendas may differ—better job, more clients, book sales, or (your goal here)—but we seek the same things: recognition, respect, influence and success. You, my friend, are a brand. A photographer. Life coach. Presentation…
Four years or so ago, after having invested 20-plus years in marketing, I had no doubt I knew what I was doing. Then the term “inbound marketing” caught fire—thanks to a book by the same name, written by the two founders of HubSpot. I read the book. Then doubt was ALL I had. I felt…