Part 1 in a series Your brand’s about the real you. Anything other than the real you won’t do. Let’s look at how to build your personal brand on your true strengths. You might think buying a book (or reading articles like this) about personal branding is the first step in your personal branding journey….
Building your personal brand? You need a website. Here’s your guide to making it great. Your personal brand website is your home on the web, the hub of the content you create and a destination for every member of the network you’re building to power your career. “But wait,” you might say, “I have a…
INTRODUCING THE ROAD TO RECOGNITION… HERE’S THE PREFACE I’m Barry Feldman. And you are? It’s fitting to begin this book with a letter. The Road to Recognition uses the alphabet as a narrative device. A is the first point on the roadmap. Z is the last. Simple. Now, back to my letter… I’m going to…
What’s the deal with peer recognition? One resource I found via search writes, “Providing a platform for employees to recognize each other is a great way to encourage a positive atmosphere while fostering collaboration and teamwork.” Good stuff, but not exactly about marketing yourself, which is the topic of this post. I also found this…
Get a behind the scenes look at the book launch. Making a book launch a huge success can’t be done alone. I could use your help. For the launch of The Road to Recognition book, my co-author, Seth Price, and I are inviting 100 influencers to join us in creating an exclusive launch team. The group will…
What could be a more simple personal branding framework than the alphabet? I couldn’t be more excited to tell you The Road to Recognition, my new book co-authored with Seth Price, has been completed and is due to ship in April. (However, you can pre-order it now.) LIMITED TIME OFFER… You can get…
A lot of clients—marketing professionals and business owners—get in touch and ask me to help plan, write, and create websites, eBooks, and blog posts. That’s far from a complete list, but three common requests. On the other hand, a lot of clients reach out to me without a specific task list in mind. They know…
It’s time to master LinkedIn, the personal branding epicenter of the Internet. LinkedIn enters into every conversation I have about personal branding. It comes up in the daily conversations I have about content marketing and new media advertising. And whenever I’m tasked with helping people get started with social media marketing, the discussion always includes LinkedIn….
You rarely hear stories of people who get involved in social media and content marketing—and boom—their personal brand takes off. It may be the dream, but it’s seldom the reality. I wonder… Are you taking guest blogging seriously? I’m going to shed some light on someone who made guest blogging a high priority and…
I want to thank you, big time. Interest in The Point, the blog here at Feldman Creative, skyrocketed in 2014. I learned a lot and I’m hoping you did too. I checked the analytics for the top content I published in 2014 and tallied the top topics and posts for page views. I also looked at the…