Caution: The following article contains bad words and may not be suitable for everyone. It’s Octohhhhhhh-brrrrrrrr. Gonna’ be a wicked witch for Halloween? Ghost? Vampire? Here’s an even scarier idea: be an SEO copywriter. Yes sir. Yes ma’am. If you want to spook the hell out the people with the audacity to come to your…
COPYCATS: Edition #1 with John Runk He’s one of advertising’s headiest headline writers. Here, he dogs on the formula approach to copywriting. I’m going to call this series “Copycats,” and in each edition, strive to get a pair or more of copywriters on the same page talking about their craft. Though I’ve read the work…
For a copywriter, or any idea professional whose tasks involve coming up with a concept, a form of writer’s block is, well, not being able to come up with a concept. I find this frightening phenomena tends to strike when I’m at my desk, staring at my screen, and torturing myself with the notion that…
Create a List. Increase Clicks and Double Downloads. How do you ensure your title or headline captivates the reader? You might start with a really strong word. But you might not. Consider a number. Think about how often a headline or the title of a piece begins with a number. It’s hard to top the…