HubSpot wrote the book on Inbound Marketing in 2010, literally. It’s 215 pages of awesome insights. You need to read it. Recently, they published their annual inbound marketing report. It’s 175 pages. You don’t need to read it. I know you’re not going to read a report that long. Read this article instead. I’ll give you the skinny, literally. Inbound…
The original version of this article, “Why is Your Content Boring?” ran at the Vertical Measures blog. “Our content isn’t producing the results we want.” As a content marketing consultant, I hear this one often. As a content consumer, I see why—all day, every day. Most content is flat out dull. And as a content creator, I…
Not everyone is a pro. If you’ve been doing marketing for as long as I have you may recall when the Macintosh came out in the 80s. It was a landmark in personal computing. And it opened the floodgates for countless amateurs trying their hands at design. Suddenly, everyone was a graphic designer. A rushing…
One fantabulous thing about the Google/YouTube/Google+ connection (the links here are to my YouTube and Google+ pages) is how easy it is to create, publish and share video content. This interview recorded just a few weeks ago is a great example. Arnie Kuenn, founder of Vertical Measures, gave me my first guest blogging opportunity…
Thought leaders don’t call themselves thought leaders. They don’t think that way. What else don’t thought leaders think?
Aiming to be a thought leader is smart. In this media noisefest we’ve come to call social media, it’s downright important to pursue a goal such as this. You’re in the content marketing game to establish authority, build a tribe, and lead it.
Warning: Do not proceed down the content marketing path with doubt, trepidation or hesitation. Go down that path if you believe it’s worth the effort and will become a part of your corporate culture for the long haul.
You know that a steady stream of new and valuable content is the key to get new prospects to click around and existing customer to stick around. Nonetheless, you‘re staring into the abyss consumed with the question, “Who’s going to write content for the company.”
Your eBook has reproductive powers. A carefully planned eBooks will produce beautiful babies for a year or more be the key to your effective content marketing program.
Every marketing initiative should be preempted with a thoughtful and strategic marketing audit. Ruth Zive of MarketingWise explains why.