Infographics continue rocking. And rolling. See, you may knock one out of the park with a blog post or another content type and earn links and social media shares, but something unique happens with a killer infographic … It not only captures attention, it gets reposted. All over the place. And your brand goes…
You’ll need a number of skills to master content marketing. The most important of them is teaching. Content Marketing Institute’s Joe Pulizzi hit the concept squarely with his post “Why Education is a Powerful Content Marketing Strategy: 17 Examples.” As usual, Joe’s lesson was off-the-charts. I also loved the commentary stream that followed, especially this:…
I was on vacation in Vancouver with my family last week. We went to the famous public market on Granville Island. There’s a lot to see and do there. The market seems to offer every flavor of everything. I would have enjoyed it more if my sinuses were not a stuffed-up mess. When I…
What do I know about writing headlines? Yesterday I was asked to lead a headline writing session at a major marketing conference. I accepted. I’ve done it many times before and enjoy it. An infographic I created about headlines (presented below) is one of my most popular pieces of content. I’ve written several posts featuring…
Ready to rock your content marketing? Here’s a recent article from Forbes.com offering 9 tips from content marketing experts… If you want to grow your business in 2015, you have to invest in content marketing. You simply cannot afford to ignore it any longer. It’s one of the best and most effective ways to…
I’m NOT calling SEO bullshit. I’m not saying you don’t need to understand SEO. You do. And when you do, search will become a leading ingredient in your marketing mix and possibly the largest source of traffic to your website. (Psst… I simplified it for you here.) I’m not saying you shouldn’t do SEO. If…
You’ve spoken. Loudly. Cleary. But your voice echoes off the wall. It’s not what you were hoping to hear. You’re sure you had something of value to say. In fact, your recent masterpiece is the most helpful content you’ve ever put out. But it’s found no audience—or no audience has found it. You, like…
I spent some serious time messing with the headline above. It’s a good one, but I’ve done better. Keep reading and you’ll understand. First, know this: I want a lot of people to read this blog post. Bloggers generally attach great value to the number of viewers a post earns. And a proven strategy for increasing the…
Content marketing has peaked. Look at the Google Trends timeline below, which shows relative search activity. September 2011 marked the beginning of a steep incline in interest. The buzz kicked into high gear in 2013, inched up in 2014, and hit a new ceiling this month. You can guess what’s to come. Content marketing interest…
Hello ! @ # $ % ^ & * I was staring at my keyboard when I got the idea for this post. And there they were, right in front of my eyes and at my fingertips: eight keys to content marketing. Take a look at your keyboard. Look at the number keys,…