The Point

Jul

Marketing Experts Reveal What the Future Holds

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Is marketing the same thing as advertising?

Michael Brenner - future of marketingMarketing expert Michael Brenner (SAP, Business2Community, B2B Marketing Insider) just published a great eBook titled, “The B2B Marketing Insider’s Future of Marketing Series.” In its introduction, Michael writes, “Most people think marketing is the same thing as advertising.”

Do you?

Michael writes…

“To me, it has always been about helping the buyer on their journey through customer-focused communication. Now social media networks and mobile internet access are making content the hot new thing in marketing. Content our customers want. Content our customers can consume whenever and wherever they want. 

This was my prediction about the future of marketing. That the truly “social business” will use all of its employee resources to communicate with buyers, customers, partners and potential future employees. And marketing can play the leading role in helping us make this transition.”

Then, he asks the experts. Here are the insights they provided.

The Future of Marketing – B2B Marketing Expert Interviews eBook from Michael Brenner
Barry Feldman
Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting. He writes and educates clients on online marketing on The Point and on many other sites across the web. Connect with Barry on Google+.
Barry Feldman

@feldmancreative

Focused on effective online marketing #content marketing consultant #copywriter #creative director #social media advisor #rock n' roller
25 experts on #SocialMedia Marketing Tactics Worth Your Time @FeldmanCreative https://t.co/jxxcUksn68 https://t.co/Q8UDwOE99c - 2 years ago
Barry Feldman
Barry Feldman