writing headlines

Headline Advice to Confuse You and Kill All Creative Impulses

What do I know about writing headlines? Yesterday I was asked to lead a headline writing session at a major marketing conference. I accepted. I’ve done it many times before and enjoy it. An infographic I created about headlines (presented below) is one of my most popular pieces of content. I’ve written several posts featuring…

How Do You Write Powerful Headlines?

Powerful headlines can simply be tantalizing teasers. From the point of view of a marketing writer of 25 years (yeah, that’d be me), a headline has one objective: inspire the reader to read the next line. This applies to your email’s subject line or your blog post title in the biggest way. It applies to…