web site

Copywriting Tips for a More Effective Home Page

Copywriting tips series: 1 A more effective home page. At the risk of stating the obvious, your website is the hub of your marketing. My next uber obvious observation is your home page will be its most visited page. I like to say your home page is the lobby of your business. (<< Link provides a website…

Does your web site suck?

Sites that engage visitors to click around, stick around and come back for more will help you sell your stuff. Sites that don’t? By today’s standards, they suck. What’s the opposite of suck? I want to say “blow,” but I want this here post to get an A-rating, not an X . So instead, let’s…