storytelling

Content Marketers that Walk It, Talk It & Get It Done

  Now here’s a chap who knows how to create content and repurpose it wisely. Meet Mark Masters of the ID Group in the U.K. His idea was quite simple: interview an extensive series of marketing leaders. I’m sure it took a ton of work, but he made it happen. I was thrilled to be…

Sharpen Your Storytelling Skills to Earn the Audience’s Attention

  Inbound marketing focuses on the power of pull. You  do everything possible to anticipate the needs and wants of your buyers. You then invest heavily in different messages and media to get clicks, appear on whichever rectangular piece of glass flickers before the prospect, and command their undivided attention for a spell. And you usually fail. We…

Storytelling Tips from the Roller Derby Queen

“Gonna’ tell you a story that you won’t believe, but I fell in love last Friday evenin’ with a girl I saw on a barroom T.V. screen”  ~ Jim Croce, “Roller Derby Queen” I suspect you’ve heard this before: people seldom remember what you said, but will remember how you made them feel. Enter the…