search engine marketing

100 Ways Your Company Loses to Better Online Marketers

It’s a jungle out there. Online marketing has become a wild animal. But you don’t have to be a gorilla to dominate. Nor do you have to go ape and do absolutely everything. However, you do indeed need to understand what’s working for the leaders of the pack. I thought I’d survey the landscape and give…

SEO Simplified for Short Attention Spans

“We really do want to understand SEO.” I was on a conference call with a client who said that. And then: “Let’s plan to have a 15 minute call where you can explain SEO to us.” Gulp. Can SEO really be simplified to that extreme? Well, I do love a good challenge. But I don’t…