planning

The Mount Everest of Marketing Mistakes

  Have you ever climbed Mount Everest? Of course you haven’t. You’ve probably heard: it’s dangerous. If you were to consider an adventure of this magnitude, you’d have a plan, right? Marketing mistakes for breakfast. Allow me to give you a little glimpse into the life of an online marketing consultant. Yes, that would be me….

3 Simple Keys to an Effective Marketing Strategy

If you’re looking for the ultimate definition of effective marketing strategy, you need not look any further than the phrase’s three words. Effective. Marketing. Strategy. We’ll look at each. And I’ll fire a series of questions at you in an effort to help you uncover some gaps in the planning process that are so crucial…