I’ve been sharpening my copywriting skills as a pro for nearly 30 years. How’s it done? Much like any art, or any craft, perpetual improvement calls for: Studying how the best do what they do Practicing Developing your own style and work habits I’m going to share with you many of the lessons…
A majority of the messages flying around the website’s where modern marketing is covered today focuses on the media itself. The big questions tend to be: — Which is the right media for reaching my customers? — How do marketers best capitalize on this media or that? — What tools work best for the given…
Thought leaders around the world agree: when you establish a presence on the web you become a publisher. However, the notion that often follows goes something like this: now that you’re a publisher, you need journalists to create your content—not copywriters.
I beg to differ.
Your customer’s opinion of your brand or product outranks everyone else’s voice.“Peer-to-peer marketing” or “word of mouse” is the most powerful form of advertising ever.
The copywriter interview by FeldmanCreative Spend 3 minutes with my daughter Leah and I. It seems Leah, who loves to write, had questions about what I do. She started asking me and I said “We should do this in the form of an interview.” She was all over it and it took it fairly seriously,…
COPYCATS: Edition #1 with John Runk He’s one of advertising’s headiest headline writers. Here, he dogs on the formula approach to copywriting. I’m going to call this series “Copycats,” and in each edition, strive to get a pair or more of copywriters on the same page talking about their craft. Though I’ve read the work…
Recently, I considered a partnership with a new vendor. Miraculously, the process kicked-off with an email I received. I replied (it happens). The follow-up email was good enough to convince me to agree to a “ten minute” assessment call. The call lasted nearly two hours. Well done phone salesman guy.