personalized marketing

Personalization in Digital Marketing: The Essential FAQ

“Customers expect brands to know what they’re interested in, what they need now, and even what they might need in the future.” ~ Wilson Raj, SAS Why pursue personalization? In his 1991 book, Relationship Marketing, Regis McKenna spoke of the age of customer-centered and knowledge-based marketing. The One to One Future, by Don Peppers and…

9 Thoughts from Content Marketing Experts on the Future

    “What Is The Future For Content Marketing? 9 Experts Weigh In This article, by Arnie Kuenn of Vertical Measures, was published by MarketingLand. It’ll serve you well to check out what these experts have to say. With 27,000 pieces of content being shared each day, it’s obvious that content marketing has become a mainstream strategy for both…