pay per click

The Beginner’s Guide to Understanding AdWords PPC

How do you get on the first page of Google fast? You run Google AdWords pay-per-click (PPC) ads. (2018 update: AdWords has been renamed “Google Ads.”) If you don’t have the luxury of writing for one of the web’s most established websites, search engine optimization (SEO) is the hard way. Gaining visibility and generating leads…