MarketingProfs

Cranberry Sauce, Content Marketing and Giving Thanks

  I must have been in my mid to late 30s when one Thanksgiving afternoon my sister-in-law, Teresa, asked “Where is the cranberry sauce?” I explained cranberry sauce is a weird and unnecessary thing to put on turkey. Teresa, who somehow got the nickname “Bird,” wasn’t having any of that. She insisted we bike around…

10 B2B Content Marketing Findings & Fixes for a Bigger Payday

The B2B Content Marketing 2014 Benchmarks, Budgets and Trends report from Content Marketing Institute and Marketing Profs has been published and it’s packed with data. In the report’s overview page, CMI’s Joe Pulizzi and MarketingProfs’ Ann Handley write: Even though we’ve made great strides, the industry is clearly still in the early adoption phase. However,…