I’d nominate CMO Council’s “Better Lead Yield in the Content Marketing Field” for the clunkiest white paper title of the year, but it’s also an informative wake-up call. The paper reports findings from a survey of 400 B2B “content seekers” to identify what is and isn’t working in today’s new media noisefest. But should you…
Have you ever climbed Mount Everest? Of course you haven’t. You’ve probably heard: it’s dangerous. If you were to consider an adventure of this magnitude, you’d have a plan, right? Marketing mistakes for breakfast. Allow me to give you a little glimpse into the life of an online marketing consultant. Yes, that would be me….
If you’re looking for the ultimate definition of effective marketing strategy, you need not look any further than the phrase’s three words. Effective. Marketing. Strategy. We’ll look at each. And I’ll fire a series of questions at you in an effort to help you uncover some gaps in the planning process that are so crucial…