76% of marketers say marketing has changed more in the past two years than the past 50 years prior. They say they’re confused, lost, unsure, ineffective or some variation there of. When reading the research, from Adobe—which is colored by a large chunks of editorial—one might gather marketers don’t know what they’re doing. If that’s not…
Is marketing the same thing as advertising? Marketing expert Michael Brenner (SAP, Business2Community, B2B Marketing Insider) just published a great eBook titled, “The B2B Marketing Insider’s Future of Marketing Series.” In its introduction, Michael writes, “Most people think marketing is the same thing as advertising.” Do you? Michael writes… “To me, it has always been…
Why is the call to action so frequently a mangled mess? These missteps come to mind.
I want to tell you a little success story. I’d like to help you understand the strategy that made it work. Additionally, I’d like to help you understand why the same strategy can be the most effective marketing tactic your company will ever take. In the process, I also want to share some powerful proof…
When clients come a-calling on me to plan and write new websites for their business, the first questions I ask: “Who will be visiting your site?” 9 of 10 times I don’t get a specific answer.
This truly is an exciting time in the evolution of media and marketing. It doesn’t just feel like everything’s new. Everything is. And it didn’t just feel like the masses of new media masters in the LA convention center are shaping the future. They are.
“People don’t like to be sold, but they love to buy.” Credit that to Jeffrey Gitomer who bills himself as America’s #1 sales authority. It’s his trademarked mantra. “People don’t want to be pitched to, marketed to or herded like cattle.” Michael Stelzner gets the credit for this one. The line comes from his book,…