lead magnet

What is a Lead Magnet? (And 10 Ways to Quickly Magnify the Size of Your Email List)

A lead magnet is a free offer you make in exchange for an email address (and possibly additional information). Lead magnets are also called: Signup incentives Signup offers Freemiums Content upgrades And many other terms One well-respected digital marketer calls them “an irresistible bribe.” Sounds seedy to me. Lead magnets are above-board and have always…