interactive content

Interactive Content: It Makes You Think (And Respond)

  “By its very nature, interactive content engages participants in an activity: answering questions, making choices, exploring scenarios. It’s a great way to capture attention right from the start. Individuals have to think and respond; they can’t just snooze through it.” ~ Scott Brinker, ion interactive, author of ChiefMartec.com, in a guest post on Copyblogger…