hiring

Content Marketing Talent: How to Fill Key Positions and Scale

  Content marketing is about people. Almost every company is doing content marketing. Why? It works. Done well, content marketing promises to increase traffic, leads and sales while reducing marketing costs. But does it work for every company who does it? Definitely not. And so content marketing really isn’t for every company. Content marketing is…

Content Marketing Roles: A Guide to Building Your Team

Help wanted? Let me help you with that. Sooooo… You know you need to keep nailing your content marketing to increase traffic, leads and sales. And (I hope) you also know success in content marketing is enjoyed only by companies committed to hiring the best talent. Content development director Michele Linn of Content Marketing Institute recently wrote: Each year we track the challenges marketers…