Powerful headlines can simply be tantalizing teasers. From the point of view of a marketing writer of 25 years (yeah, that’d be me), a headline has one objective: inspire the reader to read the next line. This applies to your email’s subject line or your blog post title in the biggest way. It applies to…
For a website copywriter, it all begins with a click. Goal one: entice someone to click. Goal two: keep the reader on your site. I like to call it “click and stick.”
Create a List. Increase Clicks and Double Downloads. How do you ensure your title or headline captivates the reader? You might start with a really strong word. But you might not. Consider a number. Think about how often a headline or the title of a piece begins with a number. It’s hard to top the…