ecommerce

How Ecommerce Brands Maximize Mobile Sales

An interesting thing about mobile commerce is the large gap between time spent on mobile vs. money spent. TechCrunch claims US consumers now spend 5 hours a day on their mobile devices. You read that right: five! But now I’m compelled to introduce this data from comScore. It reveals a massive 49% gap between share…

Augmented Reality Brings Physical Products into the Buyer’s World

  Winners on the fiercely competitive ecommerce battleground must seize every strategy feasible to gain an upper hand. In a recent guest post on Kissmetrics, I presented 32 ideas to boost ecommerce engagement and sales. As it turns out, I left out one very big idea that’s perfect for a variety of ecommerce brands: augmented…