Your digital marketing budget isn’t big, but your aspirations are. I hear you. As a content marketing strategist, writer and creative director, I get this question all the time… “How can we create great content on a small digital marketing budget?” Along a similar line, I know every time industry research is published I’ll…
Thought leadership: the term’s become inescapable in marketing circles. You might have read my article, “7 Things Thought Leaders Don’t Think.” It invoked a lot “hell yeahs” here at our blog, The Point, but caused a bit of a commotion in a LinkedIn group where I apparently teed-off a few thought leaders (or wanna-be’s). For the record,…
Your digital footprint is huge. Okay, well, truthfully, I don’t know what size it is. But here’s what I do know: your digital footprint has a huge effect on your online marketing. When it comes to factors you can control to improve your website traffic, it’s Mr. Big. You do want to improve your website…
Your eBook has reproductive powers. A carefully planned eBooks will produce beautiful babies for a year or more be the key to your effective content marketing program.