While a wide variety of professionals will define content marketing in different ways, no one who actually gets it would deny the central idea is to provide valuable insights and answers. Therefore when the conversation becomes about finding powerful content ideas and the drill-down process begins, more often than not, you’ll hear: • Identify your…
In online marketing, clicks are a currency. We bank on making it happen and we’re busted when it doesn’t. This thing many call the sales funnel or buying cycle is often largely a series of pick, point and click decisions. It stands to reason, becoming a more effective online marketer calls for getting our heads…
Have you ever climbed Mount Everest? Of course you haven’t. You’ve probably heard: it’s dangerous. If you were to consider an adventure of this magnitude, you’d have a plan, right? Marketing mistakes for breakfast. Allow me to give you a little glimpse into the life of an online marketing consultant. Yes, that would be me….
Your eBook has reproductive powers. A carefully planned eBooks will produce beautiful babies for a year or more be the key to your effective content marketing program.
The age of the marketer’s monologue is dead and gone. Are you making a dialogue to happen? Let’s look at the many reasons why you must give your customers a voice.