Open your calendar please. Mark the dates for next week, Feb. 11, 12, 13. Of course, I don’t expect you’ll commit all three days to nothing but webinars. However, if you want to take in fun and free lessons from some of the best, have a look at the Content and Customer Engagement Summit schedule and…
Copywriting tips series: #2 A more effective landing page. Does your landing page get the job done? To be an effective online marketer, every page of your website needs to be well written, elegantly designed, purposeful and part of the big picture plan. However, after your home page, nothing is more critical to your success than…
Copywriting tips series: 1 A more effective home page. At the risk of stating the obvious, your website is the hub of your marketing. My next uber obvious observation is your home page will be its most visited page. I like to say your home page is the lobby of your business. (<< Link provides a website…