copywriting for the web

How to Write a Home Page Headline that Gets the Job Done

  You’ve arrived, but feel lost. Or confused. You’re being bombarded with stimuli. Or too many choices. You’re unsure what to do next. I know exactly what you’re going to do next. You’re going to leave. You’re off in search of a place where you feel comfortable, confident, more “at home.” Now here’s the rub….