content

Marketing would be so simple if people weren’t so complex.

“People don’t like to be sold, but they love to buy.” Credit that to Jeffrey Gitomer who bills himself as America’s #1 sales authority. It’s his trademarked mantra. “People don’t want to be pitched to, marketed to or herded like cattle.” Michael Stelzner gets the credit for this one. The line comes from his book,…

Does your web site suck?

Sites that engage visitors to click around, stick around and come back for more will help you sell your stuff. Sites that don’t? By today’s standards, they suck. What’s the opposite of suck? I want to say “blow,” but I want this here post to get an A-rating, not an X . So instead, let’s…

12