The customer story is a fundamental component of the sales and marketing mix that has grown more important and effective in this connected era where smart companies publish a steady stream of content.
Tips for keeping your content relevant, interesting, and engaging so that readers come to know you as a resource and keep returning to devour more information.
What makes successful TOFU content? Journalist and blogger Brianne Carlon shares her headline writing advice here.
Everyone agrees the one thing all search engines are after is relevance. So come what may, scholars and simpletons can once and for all agree: the most effective SEO strategy of all time is to produce relevant content.
Your customer’s opinion of your brand or product outranks everyone else’s voice.“Peer-to-peer marketing” or “word of mouse” is the most powerful form of advertising ever.
“People don’t like to be sold, but they love to buy.” Credit that to Jeffrey Gitomer who bills himself as America’s #1 sales authority. It’s his trademarked mantra. “People don’t want to be pitched to, marketed to or herded like cattle.” Michael Stelzner gets the credit for this one. The line comes from his book,…
Sites that engage visitors to click around, stick around and come back for more will help you sell your stuff. Sites that don’t? By today’s standards, they suck. What’s the opposite of suck? I want to say “blow,” but I want this here post to get an A-rating, not an X . So instead, let’s…