Content Marketing Institute

10 B2B Content Marketing Findings & Fixes for a Bigger Payday

The B2B Content Marketing 2014 Benchmarks, Budgets and Trends report from Content Marketing Institute and Marketing Profs has been published and it’s packed with data. In the report’s overview page, CMI’s Joe Pulizzi and MarketingProfs’ Ann Handley write: Even though we’ve made great strides, the industry is clearly still in the early adoption phase. However,…

Are You Making these Content Marketing Mistakes?

Not everyone is a pro. If you’ve been doing marketing for as long as I have you may recall when the Macintosh came out in the 80s. It was a landmark in personal computing. And it opened the floodgates for countless amateurs trying their hands at design. Suddenly, everyone was a graphic designer. A rushing…