apps

The Web’s Crappiest Content: Seven Stinkers

I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. But it’s a bad question too. Why? Because it’s the wrong question. The…

m. is for .monumental

Raise your hand if you know what m. means. If your hand is in the air it probably has a smartphone in it. You smartphone users are pretty smart. If your hand isn’t in the air, there’s still a very strong chance it has a smartphone in it. Now, take a close look at the…