AdWords

The Beginner’s Guide to Understanding AdWords PPC

How do you get on the first page of Google fast? You run Google AdWords pay-per-click (PPC) ads. (2018 update: AdWords has been renamed “Google Ads.”) If you don’t have the luxury of writing for one of the web’s most established websites, search engine optimization (SEO) is the hard way. Gaining visibility and generating leads…

Click to Convert: Why People Do and Don’t Click Your Links

In online marketing, clicks are a currency. We bank on making it happen and we’re busted when it doesn’t. This thing many call the sales funnel or buying cycle is often largely a series of pick, point and click decisions. It stands to reason, becoming a more effective online marketer calls for getting our heads…

The Great Keywords Secret Revealed

No search, no amount of number crunching, magic tool, Google Alert, e-guide, e-book, e-mail, e-ticket, or all-knowing e-vangelist of SEO is going to give you the best keywords. The best keywords to USE (I said USE, not CHOOSE) are the phrases you can write about, talk about, and establish authority on—today and everyday. Because what really boosts your SEO is authority.